Every year, Vapour pledges to fundraise for a worthy cause. So, for the next 12 months, the company will dig deep for the charity committed to preventing premature birth – Borne.
And all sights are set on the boldest target yet – a staggering £23,000!
From sponsored treks to corporate auctions, the team will leave no stone unturned on the mission to fill the coffers. In fact, a jam-packed agenda of activities will be revealed as the weeks unfold, with something for every single colleague to get involved in.
“Ever since the company was founded, we’ve been determined to exist for far more than commercial gain,” explains CEO Tim Mercer. “And over the years, we’ve learnt that giving back isn’t just the right thing to do – it brings us together as a team too.
“That’s why some of our fundraising efforts will centre on pushing ourselves and taking on personal challenges or feats of endurance. At the other end of the scale, we’ve also come up with ideas that are, quite frankly, pretty daft, so we can have fun at the same time as doing something good.”
Reflecting on the reasons for choosing Borne – an organisation dedicated to saving lives, preventing disability, and creating lifelong health for mothers and babies – Tim adds: “Our families are what we seek to protect the most, and with premature birth an ongoing problem that nobody understands, there seemed no better cause.
“It is the leading reason for childhood mortality in the world today. More significant than infection, trauma or cancer, it affects some 15 million babies across the world every year – including nearly 60,000 in the UK. So, we want to do our bit to help stop babies being born too soon. And we hope we can drum up a fair amount of support for our varied efforts.”
Want to donate? Check out our JustGiving fundraising page.
Follow Vapour on social media to watch the team’s fundraising efforts unfold: