Vapour’s CEO Tim Mercer will take to the stage later this month, as he heads to Technology Live in London.

The one-day channel partner event will see providers from the cloud, MPS, voice, SaaS, storage, UC, security, and AI worlds – among others – gather to discuss emerging tech and opportunities.

And Tim has been invited to the Business Design Centre as a panellist on the ‘Making a Success of Diversification’ debate.

As the Technology Live programme highlights, technology convergence, changing customer requirements, and competitive pressures, have all made diversification possible and desirable, but what is the best approach?

This is exactly what the speakers will explore on the day (28 September).

Tim will therefore share his personal opinions and experiences from the helm of Vapour, as the discussion unfolds.

Elaborating on the session topic, he said: “As a business, we’ve been very open about the role of channel collaboration, as our company’s journey has unfolded. There’s usually very little value in being a ‘jack of all trades’, but when the expertise of true specialists comes together, the result is often a very powerful solution for the customer.”

“There are challenges with this approach of course, not least sourcing best of breed partners who will commit to the same standards as you,” he added. “As we’ve diversified Vapour’s offering over the years, we’ve therefore thought carefully about who we partner with and when, and we’ve evolved many of our own capabilities too, to deliver end-to-end support and plug any market gaps that may otherwise leave a customer exposed.

“This has naturally made us more resilient as a business too – if we’d stuck with the delivery of cloud voice, networks and storage alone, for instance, we wouldn’t be having half the conversations we’re currently having with progressive organisations keen to futureproof themselves in the evolving world of hybrid working. Technology is an enabler after all, but it is up to providers to showcase what it’s really capable of.”

Technology Live is free to attend but pre-registration is advised: