He spends at least half of his working week talking to, helping, and getting to know people in business. And now, Vapour Cloud’s CEO Tim Mercer has taken his passion for sharing knowledge – and having a chat – one step further, with the launch of a new podcast series.

Between the Eyes has been months in the making, but with the support of a former BBC sound engineer, an impressive line-up of guests and backing from Vapour, the first episode is now live on Spotify and iTunes.

Five further programmes have also already been recorded.

Designed to get under the skin of businesspeople at varying stages of their career, Between the Eyes centres on having frank, honest and straight-talking conversations about the twists, turns, challenges and – at times – extremely emotive decisions that have gone on to shape the personal and business lives of the guests.

First up is Danny Gray who turned his experience of being bullied at middle school, into the driver to set up War Paint for men. The make-up brand took social media by storm, not least when Danny found himself negotiating on BBC’s Dragon’s Den. In this initial episode, he talks body dysmorphia, raising funds, building a brand, being bold, changing perceptions, educating the market, and giving men a choice.

Commenting on the idea for the series, Tim said: “I know podcasts are nothing new – in fact there are so many out there, it can sometimes prove hard to find the good ones.

“I’m pretty open-minded as to the ones I tune into. Sometimes they’re delivered by people I respect, other times by people I’ve never heard of – occasionally even by people I disagree with quite a bit, but of course that still stimulates my own thoughts. I suppose this actually gave me the push to start Between the Eyes.”

From the very beginning he wanted this podcast series to be different.

“I’ve worked hard to ensure the conversation isn’t ‘vanilla’,” he elaborated. “There’ll be points where the listener thinks, there’s no way he’s going to ask that, surely, and of course, I do. Respectfully, though.

“Before each guest joins me, I’ve done my research – and then some. If they’ve given up the time to share their story with me, I want to show how much I appreciate that, so I put the effort in beforehand so we can have a really impactful conversation in the 40 or so minutes that follow.”

Also set to feature on the show are Harry Bliss, founder of Champion Health; Hugh Campbell, founder of GP Bullhound; entrepreneur Dom Waterson, founder of www.healthbunker.co.uk; founder of johnpc.co.uk John Cunningham, a sales transformation specialist and coach; and founder of Whiteboard Strategies Mark Edwards – a man who once you’ve met, you never forget.

“Podcasts, for me, have become a regular feature of my commute to and from the office,” concluded Tim. “So I’m hoping these will make people laugh, think, learn and develop too.

“It was a genuine pleasure to ‘interview’ some people who have played a really important role in my life. I look forward to seeing what listeners think of their stories and Between the Eyes overall – and of course, I want them to be honest!”

Tune in via your preferred streaming service: