At Vapour, we’re as known for our people as we are our toolkit. Experienced, dependable and undeniably human, they’ve played an integral role in driving the company’s success since 2013. And this month, we’re delighted to be celebrating two major milestones that pay perfect testament to that remarkable journey.
During their decade of service, Carol McGrotty, head of digital transformation and innovation, and James (Jimmy) Wood, senior sales support, have made their mark on colleagues, customers, and channel partners alike.
With over 20 years’ experience, Carol’s first foray into the tech and telecoms space was a chance secondment role with NTL (now Virgin Media). Making the leap to join Vapour in 2014, she spent seven years as our head of operations, before being promoted in 2021.
From managing the technical, field and administrative teams to defining the operating model to run TechOps and business support functions, she’s now referred to as the ‘lifeblood’ of the Vapour team by many; a true ‘dot-joiner’.
As well as spearheading major projects including Vapour’s own strategic rebrand — a visual overhaul, as well as a mechanism to reposition the brand in a crowded space — Carol has delivered insightful talks with the likes of Mills & Reeve and Channel Live, as well as penned pieces for publications including WeAreTechWomen and TechBlast. She’s therefore a true ambassador for women in tech.
Meanwhile, Jimmy has remained a critical component of our customer care team. Hyper-focused on combating the smoke and mirrors that cloud the tech space, he’s built a career around demystifying. Stripping away the jargon, he ensures our solutions are simple, effective and understandable — because you don’t have to be a techie to appreciate the value of streamlined technology.
With his knack for translating complex concepts into plain language, he empowers our customers to make informed decisions and fully embrace the advantages of our user-friendly toolkit. Long gone are the days of tech being intimidating or exclusive. Recently, we were also proud to see him awarded a distinction in his Team Leader / Supervisor (Level 3) qualification.
Jimmy’s expertise doesn't end there, though. Keeping a constant eye on emerging tech, he actively contributes to shaping the future direction of our products and services too. His commitment to staying ahead of the curve has led to the implementation of cutting-edge features and improvements within our toolkit, ensuring our clients benefit from the latest advancements, while keeping our own business fresh.
Commenting on the duo’s milestone, Vapour CEO Tim Mercer said: “Challenging the status quo and pushing for better has always been a key part of our DNA. But that doesn’t just ‘happen’. More importantly, it doesn’t occur overnight. It takes a team of talented people — with grit, empathy, and dependability — to keep the wheels in motion.
“The success of Vapour is not merely a result of cutting-edge technology but is deeply rooted in the people who breathe life into our organisation every day. The past decade has seen us evolve, adapt, and thrive in a dynamic industry, and we owe much of that success to individuals like Carol and Jimmy.”
Carol's strategic vision and Jimmy's relentless pursuit of simplicity have been instrumental in propelling Vapour to new heights. And as we strive for further innovation and customer-centricity, we’re excited to see what the next decade will bring for the team.
Curious to meet the wider Vapour collective? Meet the faces behind the business.