Vapour’s head of transformation and operations, Carol McGrotty, will take to the ‘virtual stage’ next month, when she participates in a straight-talking webinar about the topic of brand in tech.

Organised by the team at legal specialist Mills & Reeve, the sixty-minute online event seeks to delve into the fundamentals of building a successful brand and protecting it – not least to mitigate the risks of imitation.

With over 20 years’ experience in the tech industry, Carol will share her own perspective on the rebrand of Vapour – which not only gave the company a fresh visual identity, but further served as a mechanism to completely reposition the brand in a crowded space – and speak on the role of authenticity in personal branding.

Also joining Carol on the webinar will be Lesley Gulliver, managing director at The Engine Room – the strategic brand consultancy responsible for taking Vapour on this journey last year.

Head of intellectual property litigation at Mills & Reeve, Claire O’Brien, completes the line-up of panellists. She will share her expertise on intangible business assets, as well as how to safeguard them to protect long-term viability and set your organisation apart from competitors.

Commenting on the opportunity to be involved in the webinar, Carol said: “There are so many difficulties for women trying to emerge into the tech industry – I think it’s crucial to offer guidance and be unapologetically visible to show that it doesn’t have to be male-dominated. Breaking past the struggle of ‘imposter syndrome’ can be a challenge, but owning your expertise is just the first step to enhancing your personal brand and differentiating you from the crowd.”

To register for this free webinar, taking place on Wednesday 9th February at 10am, sign up here.

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