Tell us about your role at Content Guru and the part you play in the tech sector.

As a business development manager, I’m responsible for account management and working closely with new clients, customers and partners. As a cloud communications provider, it’s also important to keep on top of industry trends, to understand the new and emerging challenges that organisations face and how technology can help.

What innovation was the turning point for your organisation, to get it to where you are now?

The cloud. Where would we be without it – especially since the pandemic?!

And where’s next for your business?

We’re currently expanding our global reach into the US which is very exciting!

The biggest misconception faced by the tech sector is…

That price should be a core deciding factor – organisations need to carefully consider requirements, alongside how providers/solutions can best meet the needs of the organisation and what value the solution or service is delivering above simply cost saving.

What do you think will be the biggest tech trend over the next 12 months?

The pandemic has led businesses to diversify their communication channels and has opened the door to an increase in self-service solutions to help address resource limitations. As we start to navigate out of the pandemic and adapt to a more permanent hybrid way of working, we’re likely to see more of this as an effort to support organisations.

What top tip would you give to an individual trying to excel in their tech career?

It’s really important to keep your eye on industry trends and to learn your products inside and out. The technology sector can be full of jargon and complex terminology, so knowing in detail what the products and services are capable of means you can add extra context for customers to break down those barriers.

The next purchase on my personal tech wishlist is…?

New PC parts – I’ve taken on the task of building my own computer!

And what is your earliest memory of tech in your life?

An Xbox!

What is one longstanding piece of tech that you are shocked is still used today?

A fixed home landline. You see them less and less in homes today, but there are still some around.

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

Going for a drive. There is something about getting on the road that is just so relaxing.

Everybody’s talking about Vapour’s Application Monitoring as a Service (AMaaS) solution – Logic Monitor – one of the hottest pieces of tech to emerge from our toolkit in the past 12 months. But what exactly is it, and why is its launch so well-timed? Here are the 10 key things you need to know about AMaaS, including why many businesses will be hugely dependent on it in 2022…

  1. Tech stacks have grown particularly complicated over the past couple of years, not least because of hybrid working practices. Understanding the true performance of these complex ecosystems is therefore tough enough – optimising them is even harder! Even the most technically astute CIOs are feeling the heat.
  2. Application monitoring provides a sharp pair of eyes across an organisation’s entire IT infrastructure – including on-premise, cloud and hybrid applications – for unparalleled visibility.
  3. Much like a proactive surveillance tool, it works by uncovering IT estate issues that may otherwise go unnoticed when IT teams only have so many pairs of hands. Detecting everything from broken processes and bandwidth drains, to significant network risks and non-compliance, it tells you what’s going on under the hood and the implications if no action is taken. Think preventative maintenance and performance optimisation, all rolled into one!
  4. Performance metrics and proactive alerts are accompanied by monthly recommendations from Vapour’s straight-talking tech team – if required – to help mitigate downtime before problems arise. For many customers, the human element of this service, is crucial.
  5. User productivity is safeguarded – if not boosted – which strengthens colleague job satisfaction too. We all know how draining it is when tech doesn’t work as it should!
  6. Happy, productive staff usually leads to greater customer satisfaction too, which is particularly important in competitive markets.
  7. In analysing and improving the efficiency of their networks and devices, businesses can often reduce the carbon impact of their tech – critical for organisations striving to leave no stone unturned when it comes to being greener.
  8. Traditionally, only large enterprises have been able to justify the cost of sophisticated application monitoring solutions. However, because AmaaS is available via an affordable monthly subscription fee, it delivers the ultimate in performance detection technology, irrespective of company size.
  9. It helps rectify potentially costly tech headaches before they arise and can arm IT teams with the data they need to validate or disprove the need for further investments. A slow network doesn’t necessarily mean a bandwidth issue for example – application monitoring delves deeper to protect tech spend. This is particularly important because, while many organisations’ tech budgets are increasing, so too are ROI expectations.
  10. To celebrate the launch of the AMaaS solution, Vapour is offering customers a 30-day free trial (T&Cs apply). Network performance audits are also available for non-Vapour customers.

To discover more about Vapour’s Application Monitoring as a Service solution, how it works, and the impact it could have on your business, contact our team.  

Over the last 18 months, organisations all over the world have been forced to embrace digital transformation to allow remote and hybrid working from anywhere as the world tried to navigate the covid-19 pandemic. When we take a look back at some of the solutions that were implemented as part of the rush to work from home, it’s clear that not all of these are sustainable or come with the relevant security required for a truly robust hybrid workplace of the future.

As businesses and office spaces start to fill with people once more, we’ve seen a mindset shift, with digital transformation at the fore. In our latest tech news round-up, we share some of the stories that have caught our eye over the last few months.

The shift from cloud-first to cloud-everywhere

Recent advancements in 5G and connectivity are now creating huge quantities of data, and according to Forbes, this decade will see the concentration of three key digital trends – universal cloud adoption, empowering AI to simplify data analysis, and using data everywhere. Here at Vapour, we agree that we’ve moved past ‘cloud-first’ – the cloud is everywhere and for most organisations, it’s no longer a decision of whether to adopt it, but rather which solutions work best.

Continuing the theme of ‘cloud-everywhere’, you would be wrong to think that only large organisations can benefit from a cloud infrastructure. Even start-up businesses are reaping the rewards, and maximising the ability to grow, innovate, and be agile and flexible in the market. In a recent article from Tech Radar, they share why the scalability and security of cloud technology is perfect for ambitious, tenacious start-ups.

Ensuring cybersecurity as staff return from home

As offices regain their buzz, and colleagues return from over 18 months of using kitchen tables and spare bedrooms as workspace, we face a new challenge of cybersecurity as employees continue to use their own devices. A recent article from Raconteur focuses on what organisations should consider when handling the return to work – navigating the use of ‘dodgy devices’, and the end of make-do solutions. 

The role of people and processes in digital transformation

As automation and digital transformation projects becoming top of the company agenda – whether that be to drive business growth, streamline operations, or inspire innovation – its success relies on achieving the perfect balance of ‘people power’ and digital solutions. Our head of transformation, Carol McGrotty shared her tips and tricks on how to engage with your teams from the outset in this recent article on our ‘Knowledge’ page.

New tech incoming…

We’ve all heard about wearable tech, but something new that caught our eye recently is the idea of ‘Hearables’. According to The Conversation, they aren’t hearing aids, ear plugs, or even headsets, but instead could become the next always-on personal assistant that nestles into the ear with inbuilt artificial intelligence. The theory is that these will be great in the education sector, ‘empowering users to search for and access instructions while they are hands-on’. Here at Vapour, we’re looking forward to seeing where this new technology could make an impact.

Want to hear more on the latest in emerging tech? Our CEO, Tim Mercer is taking to the stage at Technology Live this month (28th September), as part of a panel discussion event that will see providers from the cloud, MPS, voice, SaaS, storage, UC, security, and AI worlds come together.

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