As the vanguard of cloud technology solutions, Vapour’s industry-leading toolkit continues to spin tales of seamless integration, security, and scalability in the connectivity world — with the renewals of organisations from finance to design echoing the resounding success of our support. Here are some of the hottest services that made waves throughout our client base in Q2…

Both steadfast partners since 2014, telecommunications service provider Zest4 and leading construction firm Seddons increased their reliance on Vapour’s connectivity solutions this quarter. Tapping into Veeam’s private backup, the resilience of Zest4’s co-location facility further underpins its disaster recovery strategy and business continuity. Meanwhile Seddon’s renewal of WAN bolsters the firm’s TeamsLink-powered unified communications network, enabling streamlined communication for the growing, and increasingly flexible, workforce.

A creative force since 2016, design and printing specialist H. Charlesworth and Co Limited is empowered by Vapour’s primary and backup connectivity circuits — enhancing the reliability, performance, and resiliency of their network infrastructure. With the added reliability and flexibility of voice telephony, the organisation can foster seamless communication, enhance productivity, and deliver exceptional customer experiences too.

In the realm of call centres, UMI’s TeamsLink renewal bolsters the health of its communication ecosystem, enabling seamless collaboration, improving agent productivity, and enhancing customer experiences through features like MIFID II compliant call recording, advanced skills-based call routing, customised Power BI reporting and so much more.

Andrew Wright and Co Limited, an accountancy firm which is now three years into its partnership with Vapour, wholeheartedly entrusted our team with the auto-renewal of its phone channels and telephony service.

In the fast-paced space of retail, where every interaction shapes the customer's perception, a major UK fashion brand recognises the paramount importance of delivering a seamless customer experience. To achieve this, they have harnessed the power of Vapour's secure and scalable co-location infrastructure, providing a robust foundation to house their mission-critical applications, safeguard customer data, optimise their supply chain management, and elevate their online shopping experience to new heights of sophistication.

Keen to learn more about any of the technologies described here? Get in touch with one of our experts today.

Ofcom released a statement earlier this month, announcing that halfway into its exploration of UK cloud services, it plans to refer the market to the CMA (Competition and Markets Authority) for investigation.

The news, while major, is actually unsurprising when you think about the make-up of the industry, believes Vapour’s CEO Tim Mercer.

“The UK’s two lead cloud players - Microsoft and AWS (Amazon Web Services) - hold up to 70% of market share, which definitely feels like a monopoly. There are other hyperscalers competing for customers’ business of course, including Google, but their presence is comparatively dwarfed by the other two giants.

“So we have to ask ourselves, do they have too much control? I would argue they do, but it’s hard to see how anything will change if the Government uses both.”

The dominance of Microsoft and AWS does make it harder for emerging cloud providers to gain traction, adds Tim.

“These providers have traditionally offered seemingly ultra-affordable options for customers - undoubtedly one of the reasons they’re the ‘go to’ cloud of choice for the public sector particularly. But big doesn’t necessarily mean best,” he said.

Ofcom’s article expressed apparent concern surrounding interoperability restrictions and significant price increases at the point of renewal, for example, no doubt just some of the factors that will be further examined by the CMA, if it goes ahead.

We’re told a final decision on the proposed investigation will be made by 5 October 2023.

“I hope it’s not merely an industry rumbling,” concluded Tim. “If there are ways to improve how the market works for all, then surely an investigation makes sense.“In the meantime though, I think the theme of this conversation reminds us of the importance of cloud agnostic conversations. After all, multi-cloud providers exist, who are able to advise organisations on the cloud infrastructure that is truly right for them - it might be Microsoft or AWS, it might be Google, or it might be something else entirely. That’s when things get really exciting.”

For those who don’t know, ChatGPT is a state-of-the-art natural language processing tool, driven by AI technology, that has been making waves across a whole host of sectors recently. Now being leveraged as the brainpower behind Microsoft 365’s latest update, Copilot, the platform is set to have a greater number of applications, and more intuitive functionality, than ever.

So, what does this mean for the UK’s most ambitious organisations? Here, Vapour CEO Tim Mercer offers up some insight…

Give yourself five minutes on ChatGPT and you’ll instantly see how powerful the tool is. Integrate it into the world’s leading productivity cloud, and that impact will grow tenfold.

The architecture has been trained on an endless corpus of text data, making it an ideal solution for natural language processing and word-based tasks. Augmenting organisations’ existing Microsoft systems or able to be implemented as an entirely new solution, it’s a truly game-changing development for firms looking to stay ahead of the curve in terms of productivity and innovation.

Of course, being in its infancy, there are a handful of iterations to come before the service works seamlessly. But, more than simply embedding ChatGPT into Microsoft 365, here are three ways the enterprise-ready Copilot AI system is set to supercharge productivity…

Augmenting the customer experience

With features such as chatbots, virtual assistants, and automated support, leveraging the power of ChatGPT to enhance communication capabilities will take the customer experience to a whole new level — improving engagement by providing timely and accurate responses to enquiries.

Crucially, this won’t replace humans. Instead, it will free up teams for more complex, revenue-generating tasks — leaving manual, laborious work in the hands of capable technology, and maximising business efficiency across the board.

Straightforward integration

For businesses already using Microsoft 365, the integration of ChatGPT will be a straightforward process. Microsoft has announced that the technology will be merged into the platform's existing tools — including Teams, Word, and Outlook — meaning features will be available for use almost immediately.

For companies looking to implement the pairing as an entirely new solution, the process is equally simple. Microsoft's suite of tools is designed to be intuitive and user-friendly, making it easy to get started with the platform. Plus, as a cloud-based solution, it’s ideal for geographically dispersed teams too — with applications able to be accessed from any location, at any time.

Unlocking seamless collaboration

This update is significant from an internal productivity perspective too. It means that you can finally say goodbye to clunky interfaces and hello to seamless collaboration. Imagine being able to ask Microsoft 365 a question in the same way you would ask a colleague, and getting an instant response that is accurate and helpful. 

And that's not all. ChatGPT is also capable of generating text — not just interpreting it — which means that Microsoft 365 can now help you write emails, reports, and even presentations, as well as summarise key points of an email thread or Teams meeting. No more staring at a blank page or struggling to remember details. Just tell Microsoft 365 what you want to achieve, and the AI will do the heavy lifting.

At Vapour, we believe that technology should be harnessed to empower businesses and individuals to achieve their full potential. If you are interested in learning more about how Vapour can help you provide a competitive edge with Microsoft 365, get in touch to discuss your custom solution, today.

Vapour has been awarded a place on the G-Cloud 13 agreement, as part of the Crown Commercial Service (CCS) framework.

The milestone means that, for the next 12 months, Vapour will feature on the Government’s digital marketplace for public sector organisations searching for cloud computing services. The goal of the framework is to compliantly connect such firms with suitable suppliers, without them needing to run a full tender or competitive procurement process.

Vapour will specifically be available to supply cloud hosting powered by its private cloud infrastructure, with public cloud and hybrid options also available. Regardless of the best-fit solution for any given customer, the goal is to deliver resilience and security, in-built as standard, with an efficient network deployment. Vapour’s private MPLS networks are owned, run and managed by the firm’s own engineers for optimum SLA-focused resilience. Delivering eight classes of service from five ISO27001-accredited UK data centres, it supports the full breadth of multichannel, business critical applications for clients in sectors ranging from healthcare to education, and automotive to construction.

Having completed an extensive, legally binding supplier declaration, Vapour can also supply cloud support services for more complex customer requirements, from the initial conceptualisation and set-up phase of a project through to the ongoing delivery and maintenance of the cloud solution. This is particularly helpful for organisations new to cloud adoption or embarking on a new digital transformation journey, as well as businesses looking for continued support for added peace of mind.

Commenting on the achievement, Vapour’s head of transformation and operations Carol McGrotty, who led the framework application, said: “With a number of public sector organisations in our customer base already, this felt like the logical next step for our business. A place on the G-Cloud 13 agreement almost acts as independent validation that our technologies – and the team underpinning our company – have the ability to provide the cloud support needed in the current climate.

“It was a fantastic way to end 2022.”

5,006 suppliers have been awarded a place on the G-Cloud 13 agreement, which runs until late 2023.

It’s no secret that the global tech sector is advancing at an astonishingly rapid pace – not least in relation to the now integral role of digital transformation in spearheading growth and success. But no matter the size or scope or your organisation – or how sophisticated your innovation strategy is – the only way to drive significant change is to leverage the power of people.

So, to champion some of the industry’s finest talent, and gain some insight into the minds of individuals from across the tech space, we’re inviting friends and partners of the business to take part in our quickfire Q&A.

Up next, it’s Gary Saunders, managing director at CloudCoCo…

Tell us about your role at CloudCoCo and the part you play in the tech sector.

I have such a vast range of responsibilities, but some key elements of my role include overseeing the sales function, as well as CloudCoCo website enhancements, and developing our managed service function.

We’re a people-led business with a skilled team of experts who help customers gain a competitive edge. We supply modern, innovative IT solutions that underpin and support crucial business activities, whilst putting power back into the hands of customers.

What innovation was the turning point for your organisation, to get it to where you are now?

Throughout the course of our journey, we’ve had a number of key acquisitions that have taken us from the two-person company CloudCoCo was in 2018, to an industry leading organisation with a strong team of technical and customer-focused specialists.

And where’s next for your business?

There is still work to be done to enable the Group to reach its full potential, and the macro-economic environment remains unpredictable. But with the hard work that has taken place to lay the foundations for sustainable and profitable growth in the future, we are confident of continued progress in the second half and moving into FY23.

The biggest misconception faced by the tech sector is…

At the moment, it’s the fact everyone believes everything is about cloud.

While cloud has a major place in every successful tech strategy, people think it’s the only option. In reality, hybridity is the epitome of innovation, combining the benefits of traditional services, managed IT, and the cloud – rather than solely focusing on one element.

What do you think will be the biggest tech trend over the next 12 months?

People maximising the infrastructure and licencing they already have – and if this isn’t a key trend, it should be.

Microsoft is constantly evolving and as such, there are limitations on certain licencing which can have a real impact on business. Instead, it’s about maximising use and really hammering home the education piece.

Plus, in a time where cash is king for many, people are reluctant to spend money – if organisations make the most of what they already have and rinse their existing tools of their true worth, they’ll be in good stead.

What top tip would you give to an individual trying to excel in their tech career?

Be a sponge, soak up knowledge, and keep an open mind. There are so many people to learn from in this industry – don’t take the opportunity to seek advice for granted.

The next purchase on my personal tech wish list is…?

I’d love an electric car, but I’d say my personal goals are naturally driven by the business.

And what is your earliest memory of tech in your life?

Mobile phones – specifically, a flip-up Motorola StarTAC with a huge aerial. I worked with this kind of tech a lot in my early career.

What is one longstanding piece of tech you are shocked is still used today?

I’m amazed that people still use tape drives rather than having cloud backup. They’re so easy to damage or misplace, so there’s a significant risk of data loss.

For me it’s a no-brainer to leave tape drives in the past, but I think sometimes people are too reluctant to break old habits – even if it comes with such high stakes!

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

I’d listen to talkSPORT on the radio and catch up with the latest – whether it’s football, cricket, rugby, or anything really.

I’ve always been a sporty person, and it’s such easy listening.

If you know anything at all about tech, it’s that the last two years have thrown organisations of all shapes, sizes, and sectors head-first into the digital realm.

But just as much as state-of-the-art products and solutions have the power to revolutionise business, people are equally a key driver of innovation – not least when they’re industry-renowned professionals with bags full of experience and expertise.

Didn’t catch the commentary from our hand-selected panel of VIPs at our intimate event last week? Don’t fear. We’ve curated a list of the key takeaways that every successful leader should know as they continue to augment their own digital transformation strategy in 2022 – and beyond.

So sit tight, and delve in…

1. Don’t underestimate conversation  around the 4th industrial revolution – it’s here

And our clients think of Vapour as the plumbing to the Internet and other applications. It just works.

2. By 2025, 27% of the global workforce will be Gen Zs

Not only are they an important talent pool in this industry – having grown up without a recollection of life with no internet – they’re also the future of every organisation.

With that in mind, do you understand what your employees need and want from the workplace, especially when it comes to the expectations they have on technology?

3. Intelligent automation is a key driver of innovation

As well as saving time, money, and headaches dealing with the ‘dumb stuff’ – much like RPA – intelligent automation on the other hand can also ingest, interpret, and think about data, work harder, and enhance the roles of people even further.

4. Automation can work 24/7/365

Not only this, but it’s also able to work three times faster than human processing and with 100% accuracy, plus infinite scalability.

Repetitive tasks are often one of the biggest causes of job dissatisfaction and wasted time, and according to Rob Dawson – principle consultant at Robiquity and one of the speakers at our event – clients save an average of 27,000 hours per year using their intelligent automation services!

5. McKinsey data states that IT budgets typically go over by an average of 45%!

That’s why it’s crucial to look for a partner that is vender agnostic, and will implement the solution that’s right for your needs – not the one they’re paid to implement.

Ask questions specific to your own IT scenario too, to validate their experience. Rob’s advice on this topic was to ensure the discovery stage of a project is thorough, to ensure true RPA readiness, and to ask for a partner’s typical speed to value time – 5 weeks should be feasible, on average (depending on the nature of the project of course!).

6. Many VoIP providers only work with 1-2 carriers

This means their disaster recovery lacks vital resilience.

On the other hand, Wavenet – one of the partners to feature on the event line-up – works with multiple carriers. This vastly mitigates the risk of any comms disruption for that client. If the connection goes down unexpectedly, the traffic simply flips to another in milliseconds.

Is it any wonder over a 12-month period, a busy 300-seat customer of Vapour’s had ZERO faults with Wavenet’s TeamsLink system?

7. Worldwide IT spending to grow 3% this year

Despite economic headwinds, IT decision makers are spending more on cloud services and the data centre.

And with inflationary pressures top-of-mind creating a degree of uncertainty, already high prices could rise even further. With that in mind, it’s no surprise enterprises are making a switch from ownership-based IT models to service-bases ones.

8. Tech adoption has risen exponentially – but there’s a renewed focus on people, and therefore employee wellbeing too, particularly in contact centre environments

Puzzel’s partner success manager, Alison Hogg, suggests that customer tolerance for slow service has diminished, and there’s an increasing demand to use whichever channel they want, when they want – with an unparalleled new focus on receiving a seamless, connected customer experience. So, Alison encouraged us to think about what that means for brands and how they respond.

It’s also important to remember that comms channel silos means team silos, which usually a bad user experience, as well as inefficient workloads as tasks require duplication.

9. Puzzel helps you serve micro-moments that drive engagement

With intelligent self-service for consumers, a seamless user experience for customers and agents, and automated scheduling that ensures you are always effectively staffed, the platform’s digital-first approach speeds up first contact resolutions to help improve customer satisfaction and brand loyalty.

And if a customer wants to speak to a real person, chatbots can recognise this too! With a request for intervention and a full chat history, agents can easily pick up a customer conversation to enhance the overall service level.

10. Businesses will increasingly demand network connectivity via ground and air

The world of 5G is expanding at pace, fuelling pacy innovation for organisations reliant on smart devices and IoT, and providing ever-changing businesses with a quick and easy way to get connected – rapid deployment with a fixed cost, particularly great for firms with satellite/pop-up sites.

Still hungry for more insight? Download the full speaker presentations from the innovation forum, for free.

To discuss any of these topics in further detail, please contact Vapour on 0333 200 1142 or fill out our contact form.

If you’re keen to bag a seat at our next event, keep your eyes peeled on our LinkedIn and Twitter channels for updates as they unfold.


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Tell us about your role at Content Guru and the part you play in the tech sector.

As a business development manager, I’m responsible for account management and working closely with new clients, customers and partners. As a cloud communications provider, it’s also important to keep on top of industry trends, to understand the new and emerging challenges that organisations face and how technology can help.

What innovation was the turning point for your organisation, to get it to where you are now?

The cloud. Where would we be without it – especially since the pandemic?!

And where’s next for your business?

We’re currently expanding our global reach into the US which is very exciting!

The biggest misconception faced by the tech sector is…

That price should be a core deciding factor – organisations need to carefully consider requirements, alongside how providers/solutions can best meet the needs of the organisation and what value the solution or service is delivering above simply cost saving.

What do you think will be the biggest tech trend over the next 12 months?

The pandemic has led businesses to diversify their communication channels and has opened the door to an increase in self-service solutions to help address resource limitations. As we start to navigate out of the pandemic and adapt to a more permanent hybrid way of working, we’re likely to see more of this as an effort to support organisations.

What top tip would you give to an individual trying to excel in their tech career?

It’s really important to keep your eye on industry trends and to learn your products inside and out. The technology sector can be full of jargon and complex terminology, so knowing in detail what the products and services are capable of means you can add extra context for customers to break down those barriers.

The next purchase on my personal tech wishlist is…?

New PC parts – I’ve taken on the task of building my own computer!

And what is your earliest memory of tech in your life?

An Xbox!

What is one longstanding piece of tech that you are shocked is still used today?

A fixed home landline. You see them less and less in homes today, but there are still some around.

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

Going for a drive. There is something about getting on the road that is just so relaxing.

It’s Graeme’s turn in the spotlight this month. Today he shares that his love for tech stemmed from working on nuclear submarines, expresses his admiration of Apple and debunks the misconception that tech needs to be complicated…

How did you first get into the world of tech?

I think I’ve always had an interest in tech. From calibrating reactor instrumentation onboard nuclear submarines in the Royal Navy to piloting remote vehicles on the seabed while offshore, which then led me to enter the telecoms world for the last nine years. 

And what is your earliest memory of tech in your life?

I’m going to show my age here…. I’d say probably a BBC micro when I was at junior school – for those who don’t know, enjoy googling that! I also remember a ZX Spectrum playing Daley Thompsons Decathlon.

What’s the one quality you need to thrive in this environment (especially at Vapour)?

I don’t believe there is one specific quality needed. I think you need to have many attributes to your persona and then be able to bring them together to get a full understanding of each customer requirement.

And what is the one thing you would change about the tech sector?

Too many acronyms…the fact that suppliers and manufacturers produce a similar product but then decide to overcomplicate things by using new acronyms for services and products that already exist.

Why do you think Vapour stands out in the channel?

Before joining Vapour, I spoke to various contacts I have within the industry, and all had positive things to say about the company. From my time here so far, I can see that the company’s biggest assets are the staff and how we pull together to give the customer the best experience we can.

Complete the sentences:

The next purchase on my (personal) tech wishlist is... a Garmin Vivoactive watch – which I’ve just bought myself to monitor my fitness training. 

A tech firm that has really stood out for me in the last 12 months is... Apple. I know this is going to divide the room, but the company is big for me at the minute. 

The biggest misconception in the channel is that... tech needs to be overly complicated.

By the end of 2022, our tech will have made organisations far more... collaborative - giving users an increased ability to work in multiple locations.

Renowned commercial property rental specialist Towndoor has renewed its connectivity agreement with cloud tech firm Vapour, as the two popular Huddersfield brands near a decade of working together.

The relationship initially began with the supply of managed internet lines for Towndoor’s Holmfirth HQ and Dyeworks industrial property. Powering the organisation’s business-critical operations as well as tenants’ own connectivity, the 100mb lines have long proven their quality of service, however busy Towndoor has been.

But mindful of the company’s upcoming growth plans, Operations Director Jack Dixon sought an upgraded connectivity package to support the firm’s evolving cloud tech infrastructure.

“We are continuing to expand our commercial property portfolio in Huddersfield and Holmfirth, with the development of additional facilities including our recently launched café and some upcoming new industrial units,” Jack said. “It is vital that as we look ahead to future growth, nothing holds us back. Vapour has powered our connectivity for nearing a decade, and they’ll be our ISP long into the future too.”

Impressed by the level of personal service delivered since the relationship began, Towndoor still conducted due diligence when it came to the upgrade project.

“Our latest Vapour contract was signed three years previously, and it’s only right that we benchmarked their quality of service and price point against the wider market, for peace of mind,” Jack continued. “Once again, they did not disappoint.”

Vapour has therefore rolled out 500mb over 1000mb connectivity.

“While Towndoor’s operations are not IT-heavy, we are renowned for being at the forefront of adopting the latest systems and technologies, particularly if they will have a positive impact on customer service levels,” concluded Jack. “We were therefore keen to futureproof our internet provision, so that we’re equipped with the speeds and uptime we will need, as we grow.”

“We have clients throughout the UK, not least because we have a satellite presence in Scotland, Lancashire, South Yorkshire and London, to complement our Huddersfield HQ,” added Vapour’s CEO Tim Mercer. “But there’s something quite special about cultivating and sustaining a relationship with a fellow local business, especially one as respected as Towndoor.

“Like us, they don’t stand still, and it’s a pleasure to work alongside a progressive, ambitious firm like that. Despite all their success to date, I still feel like there’s an awful lot to come from this continually-expanding team. It’s great to play even a small part in supercharging their growth.”

Read the case study in full

It’s no secret that the global tech sector is advancing at an astonishingly rapid pace – not least in relation to the now integral role of digital transformation in spearheading growth and success. But no matter the size or scope or your organisation – or how sophisticated your innovation strategy is – the only way to drive significant change is to leverage the power of people.

So, to champion some of the industry’ finest talent, and gain some insight into the minds of individuals from across the tech space, we’re inviting friends and partners of the business to take part in our quickfire Q&A.

Up next, it’s Craig Webster – contracts manager at award-winning IT service provider, Mint Support. Take it away, Craig…

Tell us about your role at Mint Support and the part you play in the tech sector.

As contracts manager, I’m responsible for maintaining and developing relationships with our new and existing customers – I’m always on the lookout for improvements in both service and delivery. Mint provides managed support services, primarily for the education sector, but also for businesses too.

What innovation was the turning point for your organisation, to get it to where you are now?

IT is continually developing, so keeping abreast of developments and being able to support customers through these changes is key. You could say that the PC and internet were the innovations that allowed us to ‘exist’, and their continuous developments mean we are always working alongside new technology.

And where’s next for your business?

We’re migrating into communication technology and making the most of remote tools to deliver services to customers further afield.

The biggest misconception faced by the tech sector is…

That technology will solve everything.

What do you think will be the biggest tech trend over the next 12 months?

Further development in AI and automation – that is definitely a trend I expect to see grow. I also think that we will see much more focus on sustainability and greener solutions within the tech space over the coming months.

What top tip would you give to an individual trying to excel their tech career?

Remember that technology is there to make life better for the end user. At the end of the day, you’re dealing with people.

The next purchase on my personal tech wishlist is…?

I’d love a drone – using that technology to capture creative video and photography appeals to me.

What is one longstanding piece of tech that you are shocked is still used today?

The vinyl record – but I’m glad it still exists.

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

I’m a simple guy who remembers a time before the internet, so I can think of plenty of things. For me, I enjoy getting out of the house for a long walk and spending time with my family and friends. I think that sometimes, even if the internet is working fine, we should switch off, as it is easy to get distracted.

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