Vapour has signed up to the Armed Forces Covenant – a promise to ensure that those who serve – or who have served – in the armed forces, as well as their families, are treated fairly.

The pledge means that Vapour recognises the value that serving personnel, veterans and military relatives bring to the country, and commits to helping members of the armed forces community access the same services and opportunities as any other citizen. Vapour is therefore also a proud forces friendly employer.

The move is perhaps no surprise given the company’s support for the armed forces over the years, which has included fundraising for ABF The Soldiers’ Charity, for example.

Commenting on the promise, Vapour’s soldier-turned-CEO Tim Mercer said: “There are so many transferrable skills and qualities that you can bring from your military career to the civilian workplace – and I’m not the only person to have evidenced this within our own company.

“From teamwork and camaraderie, to leadership, lateral thinking and problem solving under pressure, I could go on and on. Veterans are enriched by their service, but some face a number of challenges after leaving too. As a business, signing up to the covenant is just one thing we can do to support those who have served for our country.”

The Armed Forces Covenant is an agreement between the armed forces community, the nation and the government. It encapsulates the moral obligation to the military, their families and the bereaved.