Privacy & Cookie Policy.

This is Vapour’s website privacy and cookie policy.

Please read it carefully. It tells you how we handle personal information that we collect through this website or otherwise. Please only access or browse this website or submit information to us through this website if you agree we may use it in accordance with this policy

Who we are

This website is provided by Vapour Media Limited, established in England (registration number 08443224), whose registered office is at The Gateway, Lowfields Close, Lowfields Business Park, Elland, West Yorkshire, England, HX5 9DX.

We are entered in the Information Commissioner’s Register of Data Controllers with registration number ZA198726.

The information we collect

We collect certain basic information about you when you visit our website. We recognise the importance both of keeping that information secure and of letting you know what we intend to do with it.

We may amend our policy to reflect changes to our business, website, data protection law or other legislation. We therefore ask you revisit this policy on a regular basis to ensure you are familiar with its terms.

We collect information on you from this website:

  • when you complete our on-line forms or submit job applications
  • when you request a quote, order and/or pay for the services that we provide
  • when you use the link to our partner areas or online billing platform
  • by means of ’cookies’ when you use our website
  • by use of ‘web beacons’ embedded in our emails, and
  • in the form of ’traffic data’.

We may also collect information about you in other ways:

  • when you provide us with your business card
  • if you post, raise queries or faults.
  • if you are a client of ours, from that client relationship
  • indirectly, through one of our people, a client of ours or a third party, and
  • if you are a supplier of ours, from that supplier relationship.
  • If you contact us, we may keep a record of that correspondence.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, and the resources that you access.

On-line forms

In general, we will collect the information we need to provide you with the service to which the form relates. For example, if you subscribe to updates, we will collect your name, title, company name and email address. When you complete an online form for any of our other services, for example, seminars or other events, you will be required to provide other information in addition such as a postal address for an invoice or further information (if applicable). You may book more than one attendee on the seminar. If you book other people onto seminars, please first show them a copy of this privacy policy and make sure they agree to its terms.

Where we ask for more information to help us improve our services, over and above the basic required information, your response is voluntary and you are free not to provide us with more information if you would prefer not to do so.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.


Any views expressed in email messages are those of the individual sender, except where the sender specifically states them to be the authorised views of Vapour Media Limited.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking 

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities 

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

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