Has Microsoft Teams presented an analytics gap?

Nearly a year on from the first UK lockdown and a mass move to working remotely, unified communications and collaboration technology has accelerated at a rapid rate.

Nationwide workforces are, at this very moment, logging into various digital channels to brainstorm ideas, catch up with colleagues, and host various meetings with customers and clients.

All this has led to a meteoric rise in the adoption of video conferencing tools, as people find intuitive ways to stay connected. However, with Microsoft Teams recording at least 200 million meeting participants in just a single day, are organisations now equipped with the analysis they require to inform business-critical decisions? Jon Pickering, CEO of workplace data analytics firm Tiger, explores further in our latest guest blog.

Millions of employees throughout the UK are scheduling calls, logging into webinars and virtual events, joining colleagues online to discuss challenges, having ‘water cooler’ moments, and using various tech channels to maintain team morale.

Technology has been key to providing ways in which to connect and provide some form of normality as we all navigate a pandemic.

However, as we find ourselves firmly immersed in lockdown 3.0 life, many business leaders and their workforces are only just discovering that they might not have the crucial data needed, in order to understand employee engagement, productivity, and overall company operations.

That’s because many businesses responded immediately to the crisis via a mass adoption of unified communications and collaboration tools such as Microsoft Teams – and rightly so in several instances.

But having made the transition to remote working call solutions, this has now led to something of an intelligence gap for managers frantically trying get insight into workplace performance – against a backdrop of vast amounts of data traffic.

And as interactions grow in complexity – with more participants attending conference calls, and screensharing and utilising instant messages daily – this is becoming increasingly difficult for organisations to interpret.

So, at a time when savvy solutions are firmly at our fingertips, how do we help companies get real meaning from their data so they empower their workforces and improve business performance?

Gathering more meaning from your Teams analytics – and making sense of it

Now is not the time for firms to ‘operate in the dark’ because they’re unable to harness data from their cloud applications – especially via collaboration applications, such as Microsoft Teams, which have become even more important in helping people to interact and complete tasks on a daily basis.

We’re at a tipping point where modern-day organisations require more meaning from their analytics – they must be equipped with tools to make sense of it in the context of their own business. That means having solutions that analyse the volume and quality of colleague and customer interactions and bring that data to life, alongside access to critical data – for as long as they want.

There’s no denying that Microsoft Teams technology provides a wealth of connectivity opportunities to firms – and continues to do so. It’s important that businesses make all their collaboration solutions work harder by identifying key employee trends, wellbeing concerns, customer call quality, and staff training.

That means providing savvy platforms with ‘high availability’ data capture capabilities – which are able to deliver a complete picture from every single call – as well as offering real-time analysis, and being quick to deploy and easy-to-use.

Gathering the right intelligence not only enables teams to streamline their efficiency and improve organisational performance, but it empowers all departments to drive a company beyond a pandemic – from HR to marketing, sales to finance.

Now is the time to equip all leaders with the data that is specific to their individual business context. And for industry experts, it’s down to them to provide a simple and intuitive single-pane-of-glass platform for enterprises to do just that.

To hear more from Jon, catch up on his recent podcast interview with Vapour CEO Tim Mercer - the most downloaded episode in his Between the Eyes series, to date.

Posted By Vapour Comms Team
22/02/2021

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"All this has led to a meteoric rise in the adoption of video conferencing tools, as people find intuitive ways to stay connected. However, with Microsoft Teams recording at least 200 million meeting participants in just a single day, are organisations now equipped with the analysis they require to inform business-critical decisions?"
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