Initially unveiled to rival OpenAI’s ChatGPT, Google Bard has been on a rapid growth trajectory since its launch in February 2023. And with brand-based transformations making headlines this month, it seems there’s only more competition and capabilities to come. Vapour CEO, Tim Mercer, unpicks the latest changelog and explores what’s to come for the generative AI model in 2024.

Hot on the heels of media speculation — spurred by noted app developer and occasional information leaker, Dylan Roussel, on X — Google officially announced Bard’s rebrand to Gemini this month. The new-look platform coordinates with its multi-modal AI model of the same name, which was rolled out in December last year, and claims to have broken ground by outperforming human experts on Massive Multitask Language Understanding (MMLU).

Why has Google Bard rebranded to Gemini?

Since its debut, Google’s AI tool has introduced a number of enhancements, including the ability to generate images from text. Now, in leveraging the name of the Large Language Model (LLM) powering the AI chatbot, the global giant looks to better reflect the advanced tech at its core, while curbing the confusion surrounding the growing number of AI-powered products in its portfolio. This includes, for example, Google’s Duet AI collaboration tools for Google Workspace.

What other changes will Gemini bring?

Beyond the name change, Google has evolved Gemini’s User Interface (UI) to reduce visual distractions, improve legibility, and simplify the navigation for consumers. The introduction of the website domain marks a true ‘clean slate’ launch too. 

The chatbot will also launch Gemini Advanced, a paid version which utilises a more powerful generative AI model called Gemini Ultra, instead of Gemini Pro as standard. Rolling out in 150 countries to start, it’s set to be better at complex coding, logical reasoning, and creative collaboration queries. In the future, it will also grow its multi-modal capabilities, and be able to analyse more data simultaneously.

While core features of the standard plan remain intact, a new mobile app for Android will offer more streamlined access to Gemini for on-the-go queries too, as well as an option to replace Google Assistant. But with the former not yet capable of performing on-device tasks — despite its conversational slant and multi-modal capabilities — it’s unlikely to steal the march just yet.

A recent article from Computer World summarises the differences, stating that “the real problem with Gemini as the Android assistant is that Google's forgotten why a phone assistant actually matters — and what we, as actual users in the real world, need from such a service. Plain and simple, using Gemini in place of Google Assistant feels like having a square peg awkwardly forced into a round hole.”

Charting for growth in 2024 and beyond

Google isn’t the only AI titan to make such leaps, however. Competition is rife among Microsoft, Open AI, and several burgeoning AI startups right now too. It was only last month that Microsoft unveiled a slew of Copilot updates, including supercharged subscriptions with its Pro offering and the ability to create your own Copilot GPTs. Meanwhile, new embedding models and API updates are making their way to OpenAI’s ChatGPT.

Therefore, it comes as no surprise the generative AI market is projected to reach $1.3 trillion by 2032.

Keen to harness AI the right way? Let’s talk about our complementary technologies and how they can take your business to new heights in 2024.

Industrial shredding specialist UNTHA UK is no stranger to Vapour’s cloud toolkit, having long been a user of the TeamsLink solution for savvy Microsoft communication. But impressed with the quality of the collaboration to date, the growing business has returned to Vapour once again, to further strengthen its Microsoft estate.

The engineering firm has been independently recognised for its progressive use of technology, having been hailed as a ‘leading light’ in the Digital Enterprise Top 100 hit list for 2022. And UNTHA UK’s pioneering use of Microsoft Dynamics functionality throughout its entire business, is one of the main reasons for this prestigious accolade.

Because their existing Microsoft partner could no longer provide the organisation’s licences, UNTHA UK turned to Vapour for alternative provision. But instead of simply supplying the licences ‘as is’, the Vapour team conducted a thorough audit and optimisation exercise, ensuring the licence types were fit for purpose for individual colleagues’ existing and future requirements. Not only does this align to the collaboration and productivity goals of the growing business, but it helps protect UNTHA UK’s budget too. There was an evaluation of the current licences base being used and changed in line with the UNTHA UK business strategy.

Vapour’s senior sales support James Wood explains: “We’re very transparent, as a business, about our approach to providing the best possible service to customers. We openly call on the expertise of our partner network where required, and the UNTHA UK project represented a fantastic opportunity to bring in our peers at CloudCoCo for the licensing support. The relationship still sits with Vapour, so UNTHA UK has a single point of contact, but the customer benefits from the involvement of true specialists in their respective fields. This is when things start to get very exciting.”

With a visionary roadmap of upcoming activity still to unfold, conversations are now ongoing regarding UNTHA UK’s even more progressive use of Microsoft Dynamics moving forward, with key considerations around backup and automation already underway. 

Artificial intelligence (AI) is making its mark. From virtual assistants to data analytics, biometric security features, fraud detection and medical diagnosis, its applications are vast and varied. And, as Tim Mercer explored in his recent thoughts on the ‘future CEO’, it won’t be long before it has earned a seat at the boardroom table too.

But what does the next phase of growth and innovation look like, until then? And with 2023 having ushered in a number of changes on a regulatory front, how might we expect the next 12 months to take shape? 

Rapid and somewhat unprecedented, AI progress has given rise to a number of concerns throughout the tech space. Can we really trust these burgeoning systems? How much does AI truly understand? And if you’re not concerned about sentience and security, you might be wondering whether the tech will have an adverse impact on your job long-term.

Those concerns may have even been fuelled by the emergence of Google Gemini more recently — reported to be the first AI model to outperform human experts on massive multitask language understanding (MMLU) and has outperformed ChatGPT’s free tool in widespread testing too.

Ongoing changes to AI regulation 

The reality is, the tool itself isn’t inherently bad. It’s about what we, as humans and handlers, choose to do with it that counts. Heard of Ross O’Lochlainn’s ‘IKE-AI effect’ theory? Similar to the ‘IKEA effect’, he predicted organisations would overestimate the value of ‘soul-less, average garbage’ content, just because they made it with AI. It’s a very different sector of course, but a trend that parallels the very fears we’re seeing in other spaces.

Nevertheless, prevailing concerns have caused such a ripple that countries across the globe have moved to regulate them more comprehensively. The European Union reached political agreement on the AI Act in December. Intended to ensure the safety of AI systems on the EU market and provide legal certainty for investments and innovation in AI, the Act will enforce harmonised rules for the development, market placement and use of AI systems in the EU, following a proportionate risk-based approach. 

Overseas, Canada implemented a voluntary code of conduct in October to govern how AI is developed within its borders. Companies that sign on to the code are agreeing to multiple principles to boost data transparency, address potential bias for accuracy, and more. And in China, regulations have long revealed a considerable interest in generative AI and protections against synthetically generated images, video, audio, and text. 

Is ongoing scepticism limiting AI’s potential?

We’re taking back control. But at what cost? There’s room to suggest this ‘hysteria hype’ could just be stifling competitive-edge and innovation.

Andrew Ng — Google Brain cofounder and Stanford professor, widely regarded as one of the pioneers of machine learning — recently weighed in on these concerns by way of experiment, in which he tried to coax ChatGPT into coming up with ways to exterminate humanity. In his newsletter, he shared how multiple prompts failed to trigger the ‘doomsday scenario’ so many are scared of. It’s a humorous example, but Ng isn’t the first AI luminary to doubt misconceptions either.

No matter your stance, or the regulatory backdrop, AI is here to stay. And these energy-intensive applications demand advanced hardware to power their workloads. Building data centres with greater power density therefore plays a key role in enabling transformation. But with increased capacity comes greater heat output. Of course, the liquid cooling solutions required to combat this represent a number of technical and environmental hurdles in itself. So, how can organisations keep pace? 

AI dependance is shifting data centre strategy

For firms utilising multiple AI tools, colocation services can be a holy grail this year. By renting rack space in specialised data centres, businesses leverage advanced cooling systems and expertise to manage high-power density workloads, as well as benefits such as physical security, redundancy, and 24/7 monitoring.

This, coupled with a hybrid cloud approach, facilitates seamless integration of multiple AI tools and technologies. Plus, it provides instantaneous compute resources closer to their end users while efficiently managing the escalating data volumes driven largely by AI dependence.

Even industries forced to hold their cards close to their chest — finance and healthcare, for example — are growing hungrier to embrace such approaches. If we’ve learnt anything in recent years though, it’s to avoid knee-jerk implementations at all costs. That’s unless spiralling budgets and mismatched workloads are what you’re aiming for this year (we doubt it). Learn more about what a successful cloud migration strategy looks like, to underpin any AI-related endeavours.

It’s uncertain, but it’s exciting — as long as we harness it the right way.

Did the cloud and colocation talk catch your interest? Talk to our experts to see how you can unlock the true potential of your infrastructure in 2024.

It’s no secret that the global tech sector is advancing at an astonishingly rapid pace – not least in relation to the now integral role of digital transformation in spearheading growth and success. But no matter the size or scope of your organisation – or how sophisticated your innovation strategy is – the only way to drive significant change is to leverage the power of people.

So, to champion some of the industry’s finest talent, and gain insight into the minds of individuals from across the tech space, we’re inviting friends and partners of the business to take part in our quickfire Q&A.

Up next, it’s Richard May, CEO of virtualDCS...

Tell us about your role at virtualDCS and the part you play in the tech sector.

virtualDCS is a Channel-first cloud service provider, enabling IT professionals to deliver holistic disaster recovery and infrastructure services.

As CEO, I spend much of my time working on designing new, innovative ways to deliver Disaster Recovery as a Service (DRaaS). These award-winning solutions are built on industry-leading software, such as Veeam, and our CloudCover suite ensures customers have access to market-leading services and stay ahead of the curve. 

What innovation was the turning point for your organisation, to get it to where you are now?

Our business has been built on innovation since its inception in 2008. However, one thing that sticks in my mind is Veeam Cloud Connect, which was introduced to the market in 2015. This enabled us to deliver backup and disaster recovery solutions as cost-effective, multi-tenanted services.

The constantly expanding CloudCover suite includes a range of backup, disaster recovery, and infrastructure services, all enhanced with our own interpretation of how they should be delivered. These include protection for services such as Microsoft 365, Azure AD, Kubernetes, and Infrastructure as a Service (IaaS).

And where’s next for your business?

Now that we’ve established ourselves as Channel leaders in the backup and disaster recovery space, our core focus will be to retain this position, while continuing to build and grow alongside our partners, such as Vapour. This does not mean an end to innovation, however, as we will continue to release exciting new developments to the CloudCover services range. 

The biggest misconception faced by the tech sector is…

I still find it hard to believe that, despite organisations having a strong emphasis on backup, that restoration and recovery are still not a priority for many. 

If you have backed up 20TB of data off-site and have equipment to restore it too, this process will often take days, not hours. If you have had a ransomware attack, achieving a clean recovery can be a complex task and should not just be a ‘tick in a box’.

What do you think will be the biggest tech trend over the next 12 months?

AI will remain an area of growth in the next 12 months, as organisations scramble to work out how they can utilise it to grow and protect their business.

While many explore how to use AI for the greater good, at the same time, cyber-criminals will also be exploring how they can benefit from AI technology. I believe we’ll see more AI-driven cyber attacks over the next 12 months, meaning that backup and recovery as a defence mechanism will become more important than ever before.

What top tip would you give to an individual trying to excel in their tech career?

It sounds cliché, but think outside of the box. Information technology is a constantly evolving industry and you must evolve as much as it does. 

The next purchase on your personal tech wish list is…?

As my portfolio of Internet of Things (IoT) continually expands, as geeky as it might sound, my next purchase will be an internet-enabled Weather Station.

And what is the earliest memory you have of tech in your life?

I’ve always been surrounded by technology in one way or another. My first memory has to be playing Star Trek on a Mainframe in 1976, on my Uncle’s dial-up terminal during Christmas at Grandma’s. I was six and the fascination never left.

What is one longstanding piece of tech that you are shocked is still used today?

Honestly, one of the first things that comes to mind is Windows XP! It amazes me how organisations and institutions that rely on sensitive data — such as hospitals, transportation companies and even retail stores — still work with an outdated platform. This itself brings additional risk. 

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

Definitely walking or playing fetch with the dogs. Or maybe dusting off a DVD!

With activity dwindling across a number of industries, you’d be forgiven for thinking it’s been an equally quiet quarter for Vapour. The truth is, both our pre-sales and renewals teams have seen greater demand than ever from customers keen to unlock the full potential of our toolkit. But which services have got people talking the most? Here’s a snapshot of just some of our recent activity.

Renowned for our network security expertise, several clients see Vapour as a bolt-on essential to help monitor web applications, filter through threats in traffic, and prevent large and small data breaches. More than simple set-and-forget technology, our hosted firewall offers hyper vigilance to help defend against threats — key not only for compliance mandates, but also for budgets, reputation, and more. Circle Recycling, a champion in waste management, is the latest customer to tap into this service. 

Meanwhile, CHIORINO UK, a plastic fabrication specialist and steadfast customer since 2017, embraced a new era of connectivity with enhanced internet service for its new site. And for Walker Fire, who we’ve partnered with since 2019, enhanced reporting capabilities have elevated their fire protection capabilities for 2024. 

But it’s not just about the new. A number of enduring partnerships were also reflected in our Q4 renewals. Logistics firm Ark-H Handling — a name many may recognise as our very first customer in 2013 — chose to continue its journey with our voice services. Northern Building Plastics, a Leeds-based building material supplier we’ve worked with since 2014, also renewed their connectivity commitments with Vapour. 

We’ve been a popular force among the resellers throughout this period too. Smart Solutions and Radius Connect — who we’ve partnered with for eight and two years, respectively — reinforced their trust in our toolkit by renewing connectivity and voice services for their own clientele.

And Walk Investments, the media and merchandise wholesaler that first chose Vapour in 2014, not long after we broke into the market, renewed both their connectivity and session initiation protocol (SIP) services. With the latter being used for internet telephony and multimedia distribution between two or more endpoints, it goes without saying that connectivity and voice have dominated our dialogue for much of the quarter.

So, what’s to come? James Wood, senior sales support, talks about Vapour’s vigilance: “Cyber threats are constantly evolving, so we’re always ready to address concerns for our clients. But the recent survey by Enterprise Strategy Group reveals the stark reality of vulnerabilities in the cloud. With 99% of respondents facing a cloud-focused cyber attack in the last 12 months, there's a growing urgency to ensure the resilience of IT estates. We anticipate an uptick in enquiries as organisations prioritise stability over hasty migrations.”

As we bid adieu to 2023, we thank our clients for their unwavering trust. Here's to more success, innovation, and strengthened partnerships in the coming year.

Want more where this came from? Explore our case studies.

It’s no secret that the global tech sector is advancing at an astonishingly rapid pace – not least in relation to the now integral role of digital transformation in spearheading growth and success. But no matter the size or scope or your organisation – or how sophisticated your innovation strategy is – the only way to drive significant change is to leverage the power of people.

So, to champion some of the industry’s finest talent, and gain insight into the minds of individuals from across the tech space, we’re inviting friends and partners of the business to take part in our quickfire Q&A.

Up next, it’s Ben Thomas, director Of sales and marketing at Flomatik...

Tell us about your role at Flomatik and the part you play in the tech sector:

As the director of sales and marketing, I oversee a number of pivotal aspects of our business within the UK. 

Since our inception in 2007, where we were established to support ntl: (now Virgin Media) in substantial network projects, we’ve evolved into a market-leading full-service design and engineering provider. More than just a design and survey house, we offer a comprehensive suite of fibre services, aiding the progress of alt-nets, communication service providers (CSPs), and network investors across the UK.

What innovation was the turning point for your organisation, to get it to where you are now?

A transformative moment for Flomatik was the introduction of the Physical Infrastructure Access (PIA) solution, focusing on design and survey capabilities integrated into the BT network. Our in-house innovation utilising QGIS was another significant milestone. This empowered us to train our personnel and seamlessly integrate with the tool, resulting in a more efficient software stack that removes impediments to transactions.

And where’s next for your business?

Looking ahead, Flomatik’s circular economy approach is really gearing up for 2024, emphasising the recycling and re-use of redundant infrastructure. Rather than leaving equipment idle or disposing of it, we're dedicated to sustainable practices, aligning with the broader industry trend of environmental responsibility.

The biggest misconception faced by the telecoms sector is…

Consumers' understanding of their current broadband setup and usage. Many believe they are already on fibre so can be reluctant to change — which isn’t helped by the constant influx of jargon. Providing clear, accessible information and maintaining dialogue throughout every corner of the industry is therefore key to driving progress.

What do you think will be the biggest tech trend over the next 12 months?

I foresee significant strides in home technology, particularly in improving connectivity with WiFi 6/7 and turning unreliable infrastructure on its head. Simultaneously, a growing need for more efficient power utilisation for all devices will emerge, aligning with the broader sustainability focus, especially in the face of increased demand driven by electric vehicles (EVs) that need greater — and more sustainable — capacity from the grid.

What top tip would you give to an individual trying to excel in their tech/telecoms career?

The ability to understand and meet customer needs is paramount. It doesn't matter what tech you’re interested in, you need to focus on what customers want if they’re ever going to invest in it. Or, do what Apple did and create something that nobody knew they needed in the first place.

The next purchase on your personal tech wishlist is…?

An app that means I don’t need to maintain multiple passwords. It’s a simple one, but something I’ve been meaning to do for a while now. 

And what is the earliest memory you have of tech in your life?

I vividly recall the Motorola battery phone — my first company phone that was, at the time, a cutting-edge device. Despite its novelty, the call charges were exorbitant, and looking back, it was nothing but a giant brick! It marks a memorable era in the evolution of mobile technology.

What is one longstanding piece of tech that you are shocked is still used today?

I’m amazed that the landline has survived. What’s more, I can’t believe some CSPs still charge for landline services! To me (and most people), they’re near enough redundant with the strides technology has taken in recent years. There are so many cheaper and more reliable options out there now.

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

My go-to activity would be a run, but any exercise would suit me. Beyond being a good routine and great for physical health, the mental wellbeing benefits really stack up. Studies have even shown that resistance training can delay the onset of Alzheimer’s disease in women.

CommsVision made its much anticipated return to the famed Gleneagles Hotel, in the heart of Scotland, last week. Rich with three days’ worth of strategic insight, it played a leading role, as ever, in setting the tech channel up for success in 2024. 

Helping organisations measure their own progress and chart a course for future growth, the focus of the event centred around: 

The speaker line-up was more diverse than ever before too. From the many business dynamics influencing decision-making to culture’s competitive edge, and why consistency and authenticity are key for growth, thought-leaders shared insight on a whole host of topics. 

But, according to Vapour CEO Tim Mercer, there were three major standouts this year.

  1. Cally Beaton — media executive, entrepreneur, and motivational speaker.

Early in her career, Cally joined the board of the UK’s main commercial broadcaster, ITV, as the youngest and only female member. At a time when there wasn’t even a women’s toilet on the exec floor, there’s no denying she’s inspired professionals in the channel from the get-go. Naturally, her session at CommsVision was no different. 

Combining sharp wit and engaging delivery with unparalleled knowledge, she explored how cultivating braver and more authentic leaders is key for engendering personal and organisational change. Developing a more positive, agile, and inclusive environment means thinking differently. And, for want of a better phrase, to stop faffing and get on with it.

  1. Dan Cobley — tech investor and former MD of Google UK. 

Having spent over a decade at Google, serving as managing director of the giant’s UK & Ireland arm, Dan was responsible for helping companies large and small harness the true power of digital for ultimate commercial success. His expertise doesn’t end there though. Heard of the financial marketplace, ClearScore? It’s one of the fastest-growing ventures of Blenheim Chalcot, at which Dan is also the investor and managing partner.

His experience leading FinTech companies is therefore incredibly vast and varied. As such, he was perfectly placed to uncover the potential of disruptive technology such as AI and automation and explore how firms can use tech to scale rapidly and drive long-term growth. The key takeaway? Be terrifyingly open and bet on the future.

  1. Mandy Hickson — former Tornado pilot, author, and inspirational speaker.

Of the 3000 people who apply to fly Tornado jets in the Royal Air Force (RAF), only one will qualify. To put the scale of those odds into an even more astounding perspective, only five women in history have made the cut too. One of those women was Mandy Hickson, who served in a front-line Tornado GR4 squadron, playing an active role in the conflict in Iraq. 

Intelligent, thought-provoking, and incredibly engaging, she offered vivid insight into the leadership, teamwork and communication required to define and then realise specific goals in high-pressure situations. Drawing experience from her time in the RAF, she also brought attention to the value of open and honest post-project debriefs — something even the most forward-thinking businesses overlook.

Offering a concluding comment on the expo, Tim Mercer said: “It’s great to see the channel not only being more collaborative at events like CommsVision, but being more open-minded in approach each year too. These conversations will naturally have a huge impact on MSPs and resellers. But, above all else, it means clients gain access to a richer and more expansive set of products, services, and partnerships too.”

Catch more about the event, via Comms Dealer

As the vanguard of cloud technology solutions, Vapour’s industry-leading toolkit continues to spin tales of seamless integration, security, and scalability in the connectivity world — with the renewals of organisations from finance to design echoing the resounding success of our support. Here are some of the hottest services that made waves throughout our client base in Q2…

Both steadfast partners since 2014, telecommunications service provider Zest4 and leading construction firm Seddons increased their reliance on Vapour’s connectivity solutions this quarter. Tapping into Veeam’s private backup, the resilience of Zest4’s co-location facility further underpins its disaster recovery strategy and business continuity. Meanwhile Seddon’s renewal of WAN bolsters the firm’s TeamsLink-powered unified communications network, enabling streamlined communication for the growing, and increasingly flexible, workforce.

A creative force since 2016, design and printing specialist H. Charlesworth and Co Limited is empowered by Vapour’s primary and backup connectivity circuits — enhancing the reliability, performance, and resiliency of their network infrastructure. With the added reliability and flexibility of voice telephony, the organisation can foster seamless communication, enhance productivity, and deliver exceptional customer experiences too.

In the realm of call centres, UMI’s TeamsLink renewal bolsters the health of its communication ecosystem, enabling seamless collaboration, improving agent productivity, and enhancing customer experiences through features like MIFID II compliant call recording, advanced skills-based call routing, customised Power BI reporting and so much more.

Andrew Wright and Co Limited, an accountancy firm which is now three years into its partnership with Vapour, wholeheartedly entrusted our team with the auto-renewal of its phone channels and telephony service.

In the fast-paced space of retail, where every interaction shapes the customer's perception, a major UK fashion brand recognises the paramount importance of delivering a seamless customer experience. To achieve this, they have harnessed the power of Vapour's secure and scalable co-location infrastructure, providing a robust foundation to house their mission-critical applications, safeguard customer data, optimise their supply chain management, and elevate their online shopping experience to new heights of sophistication.

Keen to learn more about any of the technologies described here? Get in touch with one of our experts today.

For those who don’t know, ChatGPT is a state-of-the-art natural language processing tool, driven by AI technology, that has been making waves across a whole host of sectors recently. Now being leveraged as the brainpower behind Microsoft 365’s latest update, Copilot, the platform is set to have a greater number of applications, and more intuitive functionality, than ever.

So, what does this mean for the UK’s most ambitious organisations? Here, Vapour CEO Tim Mercer offers up some insight…

Give yourself five minutes on ChatGPT and you’ll instantly see how powerful the tool is. Integrate it into the world’s leading productivity cloud, and that impact will grow tenfold.

The architecture has been trained on an endless corpus of text data, making it an ideal solution for natural language processing and word-based tasks. Augmenting organisations’ existing Microsoft systems or able to be implemented as an entirely new solution, it’s a truly game-changing development for firms looking to stay ahead of the curve in terms of productivity and innovation.

Of course, being in its infancy, there are a handful of iterations to come before the service works seamlessly. But, more than simply embedding ChatGPT into Microsoft 365, here are three ways the enterprise-ready Copilot AI system is set to supercharge productivity…

Augmenting the customer experience

With features such as chatbots, virtual assistants, and automated support, leveraging the power of ChatGPT to enhance communication capabilities will take the customer experience to a whole new level — improving engagement by providing timely and accurate responses to enquiries.

Crucially, this won’t replace humans. Instead, it will free up teams for more complex, revenue-generating tasks — leaving manual, laborious work in the hands of capable technology, and maximising business efficiency across the board.

Straightforward integration

For businesses already using Microsoft 365, the integration of ChatGPT will be a straightforward process. Microsoft has announced that the technology will be merged into the platform's existing tools — including Teams, Word, and Outlook — meaning features will be available for use almost immediately.

For companies looking to implement the pairing as an entirely new solution, the process is equally simple. Microsoft's suite of tools is designed to be intuitive and user-friendly, making it easy to get started with the platform. Plus, as a cloud-based solution, it’s ideal for geographically dispersed teams too — with applications able to be accessed from any location, at any time.

Unlocking seamless collaboration

This update is significant from an internal productivity perspective too. It means that you can finally say goodbye to clunky interfaces and hello to seamless collaboration. Imagine being able to ask Microsoft 365 a question in the same way you would ask a colleague, and getting an instant response that is accurate and helpful. 

And that's not all. ChatGPT is also capable of generating text — not just interpreting it — which means that Microsoft 365 can now help you write emails, reports, and even presentations, as well as summarise key points of an email thread or Teams meeting. No more staring at a blank page or struggling to remember details. Just tell Microsoft 365 what you want to achieve, and the AI will do the heavy lifting.

At Vapour, we believe that technology should be harnessed to empower businesses and individuals to achieve their full potential. If you are interested in learning more about how Vapour can help you provide a competitive edge with Microsoft 365, get in touch to discuss your custom solution, today.

Tech leaders from throughout the UK gathered at The Chambers in Leeds last month, for an invite-only forum exploring the innovations that will disrupt the market in 2022.

Vapour hosted the intimate event at the prestigious city venue, to bring together some of the most pioneering thought leaders from the communication and cloud tech spaces. And a hand-selected number of customers were also asked to attend for an exclusive insight into where the market is going, and the impact the innovations could have on their businesses.

Leading the line-up was Fortinet’s Steve Mulhearn exploring the advances in the SD-WAN environment, and the emergence of SD-WAN 3.1 for organisations who really want to future-proof the resilience of their security and networking infrastructure. 

Next up was Content Guru’s Edward Winfield and John Funning. They explored the paradigm shift in customer service – particularly since the onset of the pandemic – and the changes that savvy organisations must make if they’re to retain their reputation and market share. Ed shared industry data which evidences individuals’ falling tolerance for poor service levels, and some surprising statistics regarding the ever-evolving need for businesses to offer omnichannel options when communicating internally and externally.

Logic Monitor’s Samkit Shah and Antony Hawkins delved a little deeper into the technology behind Vapour’s much-talked-about new Application Monitoring as a Service solution. But rather than relying on a PowerPoint presentation, the duo shared a live demo of the platform in action – showing how organisations can use AMaaS to see more, know more, and do more.

Vapour’s very own head of transformation and operations Carol McGrotty also took to the ‘stage’, to encourage the audience to understand how the implementation of technology, processes and people, can liberate business growth. She spoke honestly about the journey we have been through and the lengths we are going to, to push for continuous improvement – however major or marginal the gains.

To conclude the afternoon, there was an impromptu showcase of some extremely hot technology – the world’s only bonded and truly mobile router, built here, in England. While the event was not designed to have a sales focus, the audience lapped up this product introduction, and showered the trio of surprise guests from Albeego with questions about the device – which relies on multiple encrypted connections to a network, so the user’s data is never exposed to the ‘raw’ wireless environment.

Commenting on the day, Vapour’s CEO Tim Mercer said: “We’re here to join the dots for our customers – and we believe in being straight-talking. We’ve also missed the opportunity to spend time, face to face, exploring how we can solve today’s – and tomorrow’s – business challenges, together.

“The timing therefore felt right for our latest innovation forum – it’s been a while. But we wanted it to be exclusive, rather than a mass gathering. The day ran like clockwork, and the level of conversation in the room was inspiring. So much so, we started planning the next event before we even got home.”

To discuss any of these topics in further detail please contact Vapour on 0333 200 1142 or complete our contact form to request more information.

To express an interest in attending Vapour’s next innovation forum in the summer, please email Greeta Sagris –

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