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Our solutions

The channel is changing. ‘Digital transformation’ is no longer just a buzzword, and clients are now demanding cloud-first technologies within their business.

But Vapour has been cloud-first since our inception in 2013. In fact, our company is built on four cornerstones of cloud-first excellence – voice, video, networks and storage. It’s all we know.

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Content Guru

Content Guru is a leading provider of cloud-based communications services.

Hundreds of the world’s largest organisations are powered by ‘storm’, Content Guru’s communications integration platform. Working in a wide range of sectors from utilities through finance to travel, the business’ service offering covers three key areas:

Off-the-shelf communications products: enabling organisations to provide feature-rich communications services to customers and colleagues, via cloud PBX, Unified Communications (voice, SMS, email, Instant Messaging and other channels, all run from a single platform), contact centre and payment systems.

Framework solutions: enabling businesses to enhance existing IT infrastructure by adding new features to legacy equipment and allowing disparate systems such as CRM and Management Information platforms to communicate with each other.

Fully bespoke solutions: allowing communications and information systems to be precisely tailored to match an organisation’s needs.

Partnering for success

Content Guru delivers many of its services via an indirect model, working with a series of technology reseller partners that are adept in evangelising about cloud voice and the benefits of unified communications. One of those partners is Vapour Media.

Sean Taylor, CEO at Content Guru, describes the organisation’s relationship with Vapour as a “proper partnership, one that works collaboratively for success”.

With the traditional voice market declining, more and more businesses are looking to alternatives that suit their business needs both in the present, and can accommodate the scalability demands placed on modern organisations and their workforces in the future.

Taylor continued:

“The team at Vapour Media are advocates for this growth journey, adept at educating their own resellers and business customers on the benefits of cloud voice and UC, and not afraid to challenge those who are opposed to the change.

“They are able to look at the business problems that need solving and can offer a multi-channel approach.  Businesses and their customers recognise that we no longer live a 9-to-5 existence and that there is a need to offer access in whatever way they want, through whatever channel, wherever they are.

“Tim Mercer and the team at Vapour articulate this clearly to their customers and resellers. They can flex their offering, through an interesting bag of tools, and deliver a solution fairly quickly that is absolutely designed for business needs, always designed with the customer in mind.”

The beauty of the partnership

“As Vapour is smaller and more nimble than some of the larger resellers and service providers, the business can be fleet of foot when it comes to action.

“Size isn’t a disadvantage for Vapour. They are nimble and they are focused. They play to their strengths and that means they can gain ground and will always try and go that extra mile for the customer. Coupled with that, we like the people and we admire their focus.

“Nobody had heard of cloud nine years ago. Today it can be home to anything, something as simple as a phone system, call conferencing through to a multi-channel contact centre.

“The consumerisation of technology is now driving business uptake and that means this is a really great industry to be involved in. Vapour are helping build a new marketplace and the growth potential is exciting.”

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