Initially unveiled to rival OpenAI’s ChatGPT, Google Bard has been on a rapid growth trajectory since its launch in February 2023. And with brand-based transformations making headlines this month, it seems there’s only more competition and capabilities to come. Vapour CEO, Tim Mercer, unpicks the latest changelog and explores what’s to come for the generative AI model in 2024.

Hot on the heels of media speculation — spurred by noted app developer and occasional information leaker, Dylan Roussel, on X — Google officially announced Bard’s rebrand to Gemini this month. The new-look platform coordinates with its multi-modal AI model of the same name, which was rolled out in December last year, and claims to have broken ground by outperforming human experts on Massive Multitask Language Understanding (MMLU).

Why has Google Bard rebranded to Gemini?

Since its debut, Google’s AI tool has introduced a number of enhancements, including the ability to generate images from text. Now, in leveraging the name of the Large Language Model (LLM) powering the AI chatbot, the global giant looks to better reflect the advanced tech at its core, while curbing the confusion surrounding the growing number of AI-powered products in its portfolio. This includes, for example, Google’s Duet AI collaboration tools for Google Workspace.

What other changes will Gemini bring?

Beyond the name change, Google has evolved Gemini’s User Interface (UI) to reduce visual distractions, improve legibility, and simplify the navigation for consumers. The introduction of the gemini.google.com website domain marks a true ‘clean slate’ launch too. 

The chatbot will also launch Gemini Advanced, a paid version which utilises a more powerful generative AI model called Gemini Ultra, instead of Gemini Pro as standard. Rolling out in 150 countries to start, it’s set to be better at complex coding, logical reasoning, and creative collaboration queries. In the future, it will also grow its multi-modal capabilities, and be able to analyse more data simultaneously.

While core features of the standard plan remain intact, a new mobile app for Android will offer more streamlined access to Gemini for on-the-go queries too, as well as an option to replace Google Assistant. But with the former not yet capable of performing on-device tasks — despite its conversational slant and multi-modal capabilities — it’s unlikely to steal the march just yet.

A recent article from Computer World summarises the differences, stating that “the real problem with Gemini as the Android assistant is that Google's forgotten why a phone assistant actually matters — and what we, as actual users in the real world, need from such a service. Plain and simple, using Gemini in place of Google Assistant feels like having a square peg awkwardly forced into a round hole.”

Charting for growth in 2024 and beyond

Google isn’t the only AI titan to make such leaps, however. Competition is rife among Microsoft, Open AI, and several burgeoning AI startups right now too. It was only last month that Microsoft unveiled a slew of Copilot updates, including supercharged subscriptions with its Pro offering and the ability to create your own Copilot GPTs. Meanwhile, new embedding models and API updates are making their way to OpenAI’s ChatGPT.

Therefore, it comes as no surprise the generative AI market is projected to reach $1.3 trillion by 2032.

Keen to harness AI the right way? Let’s talk about our complementary technologies and how they can take your business to new heights in 2024.

Transformational cloud technology firm Vapour has agreed a deal with Leeds-headquartered virtualDCS, to move its entire Veeam estate and hosting platform over to the channel specialist’s infrastructure.

All Vapour’s hosted servers and backups will be migrated over to the virtualDCS environment in a three-phased programme of work that will span the next six months.

Although technology agnostic, Vapour has frequently recommended Veeam solutions to clients as the business has grown over the last 10 years. But as the scope and scale of customer requirements continues to advance, Vapour wanted to supercharge its data protection strategy.

Collaborating with virtualDCS – a Veeam platinum partner and 2023 Veeam innovation Award winner  – will bolster Vapour’s ability to deliver greater resilience, technical support, and agile cloud growth for the market.

Elaborating on the partnership, Vapour’s CEO Tim Mercer explained: “As we continually expand our cloud portfolio, we’re always looking for ways to provide additional layers of availability and security.

With access to virtualDCS’s multiple UK data centres we could now spin up an unlimited number of servers with ease, safe in the knowledge we don’t just have access to more hardware – we’ll benefit from the latest software releases too. The collaboration provides us with the most cost-efficient and energy savvy scalability strategy, for Vapour and customers alike.

“People familiar with the Vapour brand know we love solving technology challenges too. virtualDCS’s engineers will now act as an extension of our own team, meaning we can now offer real depth to our pre-sales support. And that’s before we think about the new services we’ll be able to offer when this initial six month project is complete.”

Jason Newell, channel director at virtualDCS added: "This is a fantastic partnership and mutual opportunity for virtualDCS, Vapour Cloud and their customers. By working together, we can deliver a range of comprehensive disaster recovery and Infrastructure services, which not only meet but exceed customer expectations.

The new partnership forges a resilient and customer-centric approach to business continuity and with virtualDCS now acting as an extension to Vapour’s technical team, their customers can benefit from world-leading Veeam services and data protection experts." 

With its HQ in Huddersfield, but colleagues across the country in Glasgow, Sunderland, Manchester and London, Vapour provides the hidden technology behind powerful business.

Industrial shredding specialist UNTHA UK is no stranger to Vapour’s cloud toolkit, having long been a user of the TeamsLink solution for savvy Microsoft communication. But impressed with the quality of the collaboration to date, the growing business has returned to Vapour once again, to further strengthen its Microsoft estate.

The engineering firm has been independently recognised for its progressive use of technology, having been hailed as a ‘leading light’ in the Digital Enterprise Top 100 hit list for 2022. And UNTHA UK’s pioneering use of Microsoft Dynamics functionality throughout its entire business, is one of the main reasons for this prestigious accolade.

Because their existing Microsoft partner could no longer provide the organisation’s licences, UNTHA UK turned to Vapour for alternative provision. But instead of simply supplying the licences ‘as is’, the Vapour team conducted a thorough audit and optimisation exercise, ensuring the licence types were fit for purpose for individual colleagues’ existing and future requirements. Not only does this align to the collaboration and productivity goals of the growing business, but it helps protect UNTHA UK’s budget too. There was an evaluation of the current licences base being used and changed in line with the UNTHA UK business strategy.

Vapour’s senior sales support James Wood explains: “We’re very transparent, as a business, about our approach to providing the best possible service to customers. We openly call on the expertise of our partner network where required, and the UNTHA UK project represented a fantastic opportunity to bring in our peers at CloudCoCo for the licensing support. The relationship still sits with Vapour, so UNTHA UK has a single point of contact, but the customer benefits from the involvement of true specialists in their respective fields. This is when things start to get very exciting.”

With a visionary roadmap of upcoming activity still to unfold, conversations are now ongoing regarding UNTHA UK’s even more progressive use of Microsoft Dynamics moving forward, with key considerations around backup and automation already underway. 

At Vapour, we’re as known for our people as we are our toolkit. Experienced, dependable and undeniably human, they’ve played an integral role in driving the company’s success since 2013. And this month, we’re delighted to be celebrating two major milestones that pay perfect testament to that remarkable journey.

During their decade of service, Carol McGrotty, head of digital transformation and innovation, and James (Jimmy) Wood, senior sales support, have made their mark on colleagues, customers, and channel partners alike.

With over 20 years’ experience, Carol’s first foray into the tech and telecoms space was a chance secondment role with NTL (now Virgin Media). Making the leap to join Vapour in 2014, she spent seven years as our head of operations, before being promoted in 2021.

From managing the technical, field and administrative teams to defining the operating model to run TechOps and business support functions, she’s now referred to as the ‘lifeblood’ of the Vapour team by many; a true ‘dot-joiner’.

As well as spearheading major projects including Vapour’s own strategic rebrand — a visual overhaul, as well as a mechanism to reposition the brand in a crowded space — Carol has delivered insightful talks with the likes of Mills & Reeve and Channel Live, as well as penned pieces for publications including WeAreTechWomen and TechBlast. She’s therefore a true ambassador for women in tech.

Meanwhile, Jimmy has remained a critical component of our customer care team. Hyper-focused on combating the smoke and mirrors that cloud the tech space, he’s built a career around demystifying. Stripping away the jargon, he ensures our solutions are simple, effective and understandable — because you don’t have to be a techie to appreciate the value of streamlined technology.

With his knack for translating complex concepts into plain language, he empowers our customers to make informed decisions and fully embrace the advantages of our user-friendly toolkit. Long gone are the days of tech being intimidating or exclusive. Recently, we were also proud to see him awarded a distinction in his Team Leader / Supervisor (Level 3) qualification.

Jimmy’s expertise doesn't end there, though. Keeping a constant eye on emerging tech, he actively contributes to shaping the future direction of our products and services too. His commitment to staying ahead of the curve has led to the implementation of cutting-edge features and improvements within our toolkit, ensuring our clients benefit from the latest advancements, while keeping our own business fresh.

Commenting on the duo’s milestone, Vapour CEO Tim Mercer said: “Challenging the status quo and pushing for better has always been a key part of our DNA. But that doesn’t just ‘happen’. More importantly, it doesn’t occur overnight. It takes a team of talented people — with grit, empathy, and dependability — to keep the wheels in motion.

“The success of Vapour is not merely a result of cutting-edge technology but is deeply rooted in the people who breathe life into our organisation every day. The past decade has seen us evolve, adapt, and thrive in a dynamic industry, and we owe much of that success to individuals like Carol and Jimmy.”

Carol's strategic vision and Jimmy's relentless pursuit of simplicity have been instrumental in propelling Vapour to new heights. And as we strive for further innovation and customer-centricity, we’re excited to see what the next decade will bring for the team. 

Curious to meet the wider Vapour collective? Meet the faces behind the business.

Artificial intelligence (AI) is making its mark. From virtual assistants to data analytics, biometric security features, fraud detection and medical diagnosis, its applications are vast and varied. And, as Tim Mercer explored in his recent thoughts on the ‘future CEO’, it won’t be long before it has earned a seat at the boardroom table too.

But what does the next phase of growth and innovation look like, until then? And with 2023 having ushered in a number of changes on a regulatory front, how might we expect the next 12 months to take shape? 

Rapid and somewhat unprecedented, AI progress has given rise to a number of concerns throughout the tech space. Can we really trust these burgeoning systems? How much does AI truly understand? And if you’re not concerned about sentience and security, you might be wondering whether the tech will have an adverse impact on your job long-term.

Those concerns may have even been fuelled by the emergence of Google Gemini more recently — reported to be the first AI model to outperform human experts on massive multitask language understanding (MMLU) and has outperformed ChatGPT’s free tool in widespread testing too.

Ongoing changes to AI regulation 

The reality is, the tool itself isn’t inherently bad. It’s about what we, as humans and handlers, choose to do with it that counts. Heard of Ross O’Lochlainn’s ‘IKE-AI effect’ theory? Similar to the ‘IKEA effect’, he predicted organisations would overestimate the value of ‘soul-less, average garbage’ content, just because they made it with AI. It’s a very different sector of course, but a trend that parallels the very fears we’re seeing in other spaces.

Nevertheless, prevailing concerns have caused such a ripple that countries across the globe have moved to regulate them more comprehensively. The European Union reached political agreement on the AI Act in December. Intended to ensure the safety of AI systems on the EU market and provide legal certainty for investments and innovation in AI, the Act will enforce harmonised rules for the development, market placement and use of AI systems in the EU, following a proportionate risk-based approach. 

Overseas, Canada implemented a voluntary code of conduct in October to govern how AI is developed within its borders. Companies that sign on to the code are agreeing to multiple principles to boost data transparency, address potential bias for accuracy, and more. And in China, regulations have long revealed a considerable interest in generative AI and protections against synthetically generated images, video, audio, and text. 

Is ongoing scepticism limiting AI’s potential?

We’re taking back control. But at what cost? There’s room to suggest this ‘hysteria hype’ could just be stifling competitive-edge and innovation.

Andrew Ng — Google Brain cofounder and Stanford professor, widely regarded as one of the pioneers of machine learning — recently weighed in on these concerns by way of experiment, in which he tried to coax ChatGPT into coming up with ways to exterminate humanity. In his newsletter, he shared how multiple prompts failed to trigger the ‘doomsday scenario’ so many are scared of. It’s a humorous example, but Ng isn’t the first AI luminary to doubt misconceptions either.

No matter your stance, or the regulatory backdrop, AI is here to stay. And these energy-intensive applications demand advanced hardware to power their workloads. Building data centres with greater power density therefore plays a key role in enabling transformation. But with increased capacity comes greater heat output. Of course, the liquid cooling solutions required to combat this represent a number of technical and environmental hurdles in itself. So, how can organisations keep pace? 

AI dependance is shifting data centre strategy

For firms utilising multiple AI tools, colocation services can be a holy grail this year. By renting rack space in specialised data centres, businesses leverage advanced cooling systems and expertise to manage high-power density workloads, as well as benefits such as physical security, redundancy, and 24/7 monitoring.

This, coupled with a hybrid cloud approach, facilitates seamless integration of multiple AI tools and technologies. Plus, it provides instantaneous compute resources closer to their end users while efficiently managing the escalating data volumes driven largely by AI dependence.

Even industries forced to hold their cards close to their chest — finance and healthcare, for example — are growing hungrier to embrace such approaches. If we’ve learnt anything in recent years though, it’s to avoid knee-jerk implementations at all costs. That’s unless spiralling budgets and mismatched workloads are what you’re aiming for this year (we doubt it). Learn more about what a successful cloud migration strategy looks like, to underpin any AI-related endeavours.

It’s uncertain, but it’s exciting — as long as we harness it the right way.

Did the cloud and colocation talk catch your interest? Talk to our experts to see how you can unlock the true potential of your infrastructure in 2024.

It’s no secret that the global tech sector is advancing at an astonishingly rapid pace – not least in relation to the now integral role of digital transformation in spearheading growth and success. But no matter the size or scope of your organisation – or how sophisticated your innovation strategy is – the only way to drive significant change is to leverage the power of people.

So, to champion some of the industry’s finest talent, and gain insight into the minds of individuals from across the tech space, we’re inviting friends and partners of the business to take part in our quickfire Q&A.

Up next, it’s Richard May, CEO of virtualDCS...

Tell us about your role at virtualDCS and the part you play in the tech sector.

virtualDCS is a Channel-first cloud service provider, enabling IT professionals to deliver holistic disaster recovery and infrastructure services.

As CEO, I spend much of my time working on designing new, innovative ways to deliver Disaster Recovery as a Service (DRaaS). These award-winning solutions are built on industry-leading software, such as Veeam, and our CloudCover suite ensures customers have access to market-leading services and stay ahead of the curve. 

What innovation was the turning point for your organisation, to get it to where you are now?

Our business has been built on innovation since its inception in 2008. However, one thing that sticks in my mind is Veeam Cloud Connect, which was introduced to the market in 2015. This enabled us to deliver backup and disaster recovery solutions as cost-effective, multi-tenanted services.

The constantly expanding CloudCover suite includes a range of backup, disaster recovery, and infrastructure services, all enhanced with our own interpretation of how they should be delivered. These include protection for services such as Microsoft 365, Azure AD, Kubernetes, and Infrastructure as a Service (IaaS).

And where’s next for your business?

Now that we’ve established ourselves as Channel leaders in the backup and disaster recovery space, our core focus will be to retain this position, while continuing to build and grow alongside our partners, such as Vapour. This does not mean an end to innovation, however, as we will continue to release exciting new developments to the CloudCover services range. 

The biggest misconception faced by the tech sector is…

I still find it hard to believe that, despite organisations having a strong emphasis on backup, that restoration and recovery are still not a priority for many. 

If you have backed up 20TB of data off-site and have equipment to restore it too, this process will often take days, not hours. If you have had a ransomware attack, achieving a clean recovery can be a complex task and should not just be a ‘tick in a box’.

What do you think will be the biggest tech trend over the next 12 months?

AI will remain an area of growth in the next 12 months, as organisations scramble to work out how they can utilise it to grow and protect their business.

While many explore how to use AI for the greater good, at the same time, cyber-criminals will also be exploring how they can benefit from AI technology. I believe we’ll see more AI-driven cyber attacks over the next 12 months, meaning that backup and recovery as a defence mechanism will become more important than ever before.

What top tip would you give to an individual trying to excel in their tech career?

It sounds cliché, but think outside of the box. Information technology is a constantly evolving industry and you must evolve as much as it does. 

The next purchase on your personal tech wish list is…?

As my portfolio of Internet of Things (IoT) continually expands, as geeky as it might sound, my next purchase will be an internet-enabled Weather Station.

And what is the earliest memory you have of tech in your life?

I’ve always been surrounded by technology in one way or another. My first memory has to be playing Star Trek on a Mainframe in 1976, on my Uncle’s dial-up terminal during Christmas at Grandma’s. I was six and the fascination never left.

What is one longstanding piece of tech that you are shocked is still used today?

Honestly, one of the first things that comes to mind is Windows XP! It amazes me how organisations and institutions that rely on sensitive data — such as hospitals, transportation companies and even retail stores — still work with an outdated platform. This itself brings additional risk. 

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

Definitely walking or playing fetch with the dogs. Or maybe dusting off a DVD!

With activity dwindling across a number of industries, you’d be forgiven for thinking it’s been an equally quiet quarter for Vapour. The truth is, both our pre-sales and renewals teams have seen greater demand than ever from customers keen to unlock the full potential of our toolkit. But which services have got people talking the most? Here’s a snapshot of just some of our recent activity.

Renowned for our network security expertise, several clients see Vapour as a bolt-on essential to help monitor web applications, filter through threats in traffic, and prevent large and small data breaches. More than simple set-and-forget technology, our hosted firewall offers hyper vigilance to help defend against threats — key not only for compliance mandates, but also for budgets, reputation, and more. Circle Recycling, a champion in waste management, is the latest customer to tap into this service. 

Meanwhile, CHIORINO UK, a plastic fabrication specialist and steadfast customer since 2017, embraced a new era of connectivity with enhanced internet service for its new site. And for Walker Fire, who we’ve partnered with since 2019, enhanced reporting capabilities have elevated their fire protection capabilities for 2024. 

But it’s not just about the new. A number of enduring partnerships were also reflected in our Q4 renewals. Logistics firm Ark-H Handling — a name many may recognise as our very first customer in 2013 — chose to continue its journey with our voice services. Northern Building Plastics, a Leeds-based building material supplier we’ve worked with since 2014, also renewed their connectivity commitments with Vapour. 

We’ve been a popular force among the resellers throughout this period too. Smart Solutions and Radius Connect — who we’ve partnered with for eight and two years, respectively — reinforced their trust in our toolkit by renewing connectivity and voice services for their own clientele.

And Walk Investments, the media and merchandise wholesaler that first chose Vapour in 2014, not long after we broke into the market, renewed both their connectivity and session initiation protocol (SIP) services. With the latter being used for internet telephony and multimedia distribution between two or more endpoints, it goes without saying that connectivity and voice have dominated our dialogue for much of the quarter.

So, what’s to come? James Wood, senior sales support, talks about Vapour’s vigilance: “Cyber threats are constantly evolving, so we’re always ready to address concerns for our clients. But the recent survey by Enterprise Strategy Group reveals the stark reality of vulnerabilities in the cloud. With 99% of respondents facing a cloud-focused cyber attack in the last 12 months, there's a growing urgency to ensure the resilience of IT estates. We anticipate an uptick in enquiries as organisations prioritise stability over hasty migrations.”

As we bid adieu to 2023, we thank our clients for their unwavering trust. Here's to more success, innovation, and strengthened partnerships in the coming year.

Want more where this came from? Explore our case studies.

Given the ever-changing make-up of the modern workplace — not to mention the advancing role of AI and other progressive technologies — the skills and mindset of an effective CEO could begin to look very different over the coming years. Tim Mercer, CEO at cloud tech firm, Vapour, offers his thoughts…

The role of a CEO has never been straightforward. In fact, individuals seeking a linear career path with no unexpected hurdles to overcome, need not apply. However, people who demonstrate adaptability, foresight, resilience, and a strong sense of leadership – even during the toughest periods of change – could have what it takes.  

But as we look ahead to the years to come, the qualities and strengths of an effective CEO look set to evolve further still – for some, beyond recognition. 

A thirst for data

Decision making plagues the time of senior executives worldwide. In fact, Raconteur’s survey of 1000 senior leaders reported that 40% of C-suites’ time is spent on decision making – a challenge compounded, no doubt, by the fact 44% claimed to be suffering from data overload. Interestingly, an overwhelming proportion – 85% – of the same respondents, said they believed they could generate 20% additional revenue if technology aided the decision making process. 

Look back in time a little, and a 2019 Deloitte study revealed that 67% of execs were uncomfortable acting on data from advanced analytical systems, perhaps because they have relied on experience and gut instinct for so long. So, is the tide now changing? 

AI is influencing so much of our personal lives after all, which suggests a growing willingness to trust it – even if many of us still are merely ‘dipping our toes in the water’. Maybe the time has come to embrace AI and complementary technologies such as machine learning – they don’t have to make every decision, but they could at least augment the CEO’s decision making process. 

This doesn’t mean going ‘cold turkey’ and throwing decades of human intelligence out of the window. We know full well that data is open to interpretation, for instance, and this is where intellect and experience will still play a critical part. But, whether CEOs like it or not, we will probably have to allow AI a seat at the boardroom table, in the not-so-distant future. In some organisations, this could even change the composition of the wider board, with vacancies opening up for chief data scientists and the like. 

Evolving leadership styles

With the advent of such roles, thought should also be given as to how this may affect leadership styles. Will different types of leaders emerge? And will there be new routes ‘to the top’ as a result?

In truth, the backstories of CEOs have probably become much more diverse in recent times anyway. Some figureheads are true entrepreneurs – constant innovators. There are those with a far more sales-focused or commercial skill-set. Philanthropists with unswervingly strong ethics. Leaders with a ‘win at all costs’ mentality, who want to grow business ‘kings’. Others with a ‘follower’ style, who are more content simply not to lose. 

This diversity should be championed and encouraged further, because for too long, the CEO demographic has been dominated by white males from a superior schooling background. This needs to change. Only 7% of FTSE Top 100 CEOs are women, for example, and not one of these is a woman of colour. 

So, what will the statistics look like over the next five years? And how will small to medium sized businesses continue to shake up society’s perception of what is and isn’t acceptable ‘at the top’? When it comes to opinions surrounding how organisations are run, the public’s voice is getting louder. While the role of a CEO is absolutely a position of power, that power should not be taken for granted, or abused. 

A cultivating culture

While only a subjective viewpoint, it is my opinion that the days of leaders acting boldly and without consequence – shaping companies to suit merely their own persona – are long gone. Such approaches certainly seem to come under fire more often, with a softer, more cultivating style becoming increasingly common – especially among new millennial leaders. The priority to nurture and empower, with empathy, is surely more important than a desire to dominate. 

Think about the way ‘undercover bosses’ really learn about how a company works. The process is so often eye-opening because it affords the opportunity for CEOs to understand and consult with the workforce. And in today’s ever-changing world, the support of a capable team, helping to steer an organisation and its CEO through the turbulence of the unexpected, has probably never been so important. 

The role of an advisor

Every business would undoubtedly benefit from a trusted advisor too – an external confidante who can mentor and support this consultative approach to leadership. Data suggests that the number of executive professional coaches worldwide increased by 54%  last year, which implies a growing reliance on such a role.

Why? Because being a CEO can be lonely. You may have a capable senior management team (SMT). A reliable and high-performing board. But find the right advisor – someone you can rely on who has perhaps been in the same position as you, and/or who could offer a different perspective – and this has the potential to be game-changing. Maybe the whole SMT could even benefit from a leadership coach.

This won’t be a comfortable process for many – it can almost feel like a psychiatrist-patient relationship, with the leader asked to bear their soul, without judgement, in the search of support. For some CEOs used to wearing a mask that cannot slip, it might prove difficult to open up. 

But we are all human after all. We want people to follow us, as leaders. And maybe, as the world of work changes around us, it is more inspiring to follow a leader who is authentic, and real, than someone we cannot connect with. 

In truth, every CEO is different, and that is probably why the business environment is so diverse, and exciting. Some will conduct the role in only the way they know how, while others will treat every day as a school day and continue to adapt. Completely new C-suite execs will come onto the scene too, with fresh ideas and their own approaches. But in a world where tech – not to mention society – presents new challenges and opportunities on almost a weekly basis, this medley is probably exactly what we need. 

It’s no secret that the global tech sector is advancing at an astonishingly rapid pace – not least in relation to the now integral role of digital transformation in spearheading growth and success. But no matter the size or scope or your organisation – or how sophisticated your innovation strategy is – the only way to drive significant change is to leverage the power of people.

So, to champion some of the industry’s finest talent, and gain insight into the minds of individuals from across the tech space, we’re inviting friends and partners of the business to take part in our quickfire Q&A.

Up next, it’s Ben Thomas, director Of sales and marketing at Flomatik...

Tell us about your role at Flomatik and the part you play in the tech sector:

As the director of sales and marketing, I oversee a number of pivotal aspects of our business within the UK. 

Since our inception in 2007, where we were established to support ntl: (now Virgin Media) in substantial network projects, we’ve evolved into a market-leading full-service design and engineering provider. More than just a design and survey house, we offer a comprehensive suite of fibre services, aiding the progress of alt-nets, communication service providers (CSPs), and network investors across the UK.

What innovation was the turning point for your organisation, to get it to where you are now?

A transformative moment for Flomatik was the introduction of the Physical Infrastructure Access (PIA) solution, focusing on design and survey capabilities integrated into the BT network. Our in-house innovation utilising QGIS was another significant milestone. This empowered us to train our personnel and seamlessly integrate with the tool, resulting in a more efficient software stack that removes impediments to transactions.

And where’s next for your business?

Looking ahead, Flomatik’s circular economy approach is really gearing up for 2024, emphasising the recycling and re-use of redundant infrastructure. Rather than leaving equipment idle or disposing of it, we're dedicated to sustainable practices, aligning with the broader industry trend of environmental responsibility.

The biggest misconception faced by the telecoms sector is…

Consumers' understanding of their current broadband setup and usage. Many believe they are already on fibre so can be reluctant to change — which isn’t helped by the constant influx of jargon. Providing clear, accessible information and maintaining dialogue throughout every corner of the industry is therefore key to driving progress.

What do you think will be the biggest tech trend over the next 12 months?

I foresee significant strides in home technology, particularly in improving connectivity with WiFi 6/7 and turning unreliable infrastructure on its head. Simultaneously, a growing need for more efficient power utilisation for all devices will emerge, aligning with the broader sustainability focus, especially in the face of increased demand driven by electric vehicles (EVs) that need greater — and more sustainable — capacity from the grid.

What top tip would you give to an individual trying to excel in their tech/telecoms career?

The ability to understand and meet customer needs is paramount. It doesn't matter what tech you’re interested in, you need to focus on what customers want if they’re ever going to invest in it. Or, do what Apple did and create something that nobody knew they needed in the first place.

The next purchase on your personal tech wishlist is…?

An app that means I don’t need to maintain multiple passwords. It’s a simple one, but something I’ve been meaning to do for a while now. 

And what is the earliest memory you have of tech in your life?

I vividly recall the Motorola battery phone — my first company phone that was, at the time, a cutting-edge device. Despite its novelty, the call charges were exorbitant, and looking back, it was nothing but a giant brick! It marks a memorable era in the evolution of mobile technology.

What is one longstanding piece of tech that you are shocked is still used today?

I’m amazed that the landline has survived. What’s more, I can’t believe some CSPs still charge for landline services! To me (and most people), they’re near enough redundant with the strides technology has taken in recent years. There are so many cheaper and more reliable options out there now.

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

My go-to activity would be a run, but any exercise would suit me. Beyond being a good routine and great for physical health, the mental wellbeing benefits really stack up. Studies have even shown that resistance training can delay the onset of Alzheimer’s disease in women.

CommsVision made its much anticipated return to the famed Gleneagles Hotel, in the heart of Scotland, last week. Rich with three days’ worth of strategic insight, it played a leading role, as ever, in setting the tech channel up for success in 2024. 

Helping organisations measure their own progress and chart a course for future growth, the focus of the event centred around: 

The speaker line-up was more diverse than ever before too. From the many business dynamics influencing decision-making to culture’s competitive edge, and why consistency and authenticity are key for growth, thought-leaders shared insight on a whole host of topics. 

But, according to Vapour CEO Tim Mercer, there were three major standouts this year.

  1. Cally Beaton — media executive, entrepreneur, and motivational speaker.

Early in her career, Cally joined the board of the UK’s main commercial broadcaster, ITV, as the youngest and only female member. At a time when there wasn’t even a women’s toilet on the exec floor, there’s no denying she’s inspired professionals in the channel from the get-go. Naturally, her session at CommsVision was no different. 

Combining sharp wit and engaging delivery with unparalleled knowledge, she explored how cultivating braver and more authentic leaders is key for engendering personal and organisational change. Developing a more positive, agile, and inclusive environment means thinking differently. And, for want of a better phrase, to stop faffing and get on with it.

  1. Dan Cobley — tech investor and former MD of Google UK. 

Having spent over a decade at Google, serving as managing director of the giant’s UK & Ireland arm, Dan was responsible for helping companies large and small harness the true power of digital for ultimate commercial success. His expertise doesn’t end there though. Heard of the financial marketplace, ClearScore? It’s one of the fastest-growing ventures of Blenheim Chalcot, at which Dan is also the investor and managing partner.

His experience leading FinTech companies is therefore incredibly vast and varied. As such, he was perfectly placed to uncover the potential of disruptive technology such as AI and automation and explore how firms can use tech to scale rapidly and drive long-term growth. The key takeaway? Be terrifyingly open and bet on the future.

  1. Mandy Hickson — former Tornado pilot, author, and inspirational speaker.

Of the 3000 people who apply to fly Tornado jets in the Royal Air Force (RAF), only one will qualify. To put the scale of those odds into an even more astounding perspective, only five women in history have made the cut too. One of those women was Mandy Hickson, who served in a front-line Tornado GR4 squadron, playing an active role in the conflict in Iraq. 

Intelligent, thought-provoking, and incredibly engaging, she offered vivid insight into the leadership, teamwork and communication required to define and then realise specific goals in high-pressure situations. Drawing experience from her time in the RAF, she also brought attention to the value of open and honest post-project debriefs — something even the most forward-thinking businesses overlook.

Offering a concluding comment on the expo, Tim Mercer said: “It’s great to see the channel not only being more collaborative at events like CommsVision, but being more open-minded in approach each year too. These conversations will naturally have a huge impact on MSPs and resellers. But, above all else, it means clients gain access to a richer and more expansive set of products, services, and partnerships too.”

Catch more about the event, via Comms Dealer

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