At Vapour, we don’t just liberate people’s potential through technological innovation, we also invest in next-generation talent to enable new opportunities throughout our local community.

And as part of our most recent initiative, we’re proud to share that Vapour has extended its current football sponsorship for players at Tickhill Juniors FC, to also include two daughters of our senior account director, Glenn Ollivant – Betsy (11) and Imelda (10).

Betsy and Imelda’s training efforts paid dividends when the duo was scouted last season by the Doncaster Belles – one of the most historic female football teams in England, established in 1969 – and asked to play for the academy team.

As well as being the only two players at Tickhill Juniors to be signed without needing to attend a trial, Imelda’s capabilities also mean she plays in the age category above her own.

The 12-month sponsorship will fund the necessities Betsy and Imelda need to grow at the club, removing financial strain from the players’ families and offering an opportunity to focus on performance, training, and matches.

“Keeping a children’s club up and running is heavily determined by parents putting themselves forward to offer support where they can. With this pathway, the girls can not only benefit from the guidance of professional coaches, but access to bigger regional and England-type training set-ups too – including playing with an all boys’ league this season, which will hopefully create an avenue into a women’s super league club and the Lionesses in the future,” says Glenn.

The decision to extend Vapour’s sponsorship came following on from the Lionesses’ inspiring triumph at the UEFA Women’s EURO finals, as the Vapour team felt it was only right to share our backing with burgeoning female athletes too – to fuel their passions and facilitate growth in the sport.

CEO Tim Mercer commented: “Not only did our national women’s team demonstrate real grit, strength, resilience, and teamwork that night, but they paved the way for marginalised groups across the globe to make breakthroughs of their own.

“And that empowerment isn’t exclusive to football either. Women have undeniably had to overcome a lot of prejudices to receive the opportunities they do today in sport – which is why the UEFA display offers such a resounding measure of courage and resilience to adoring young players. However, this motivation extends even further afield.”

Carol McGrotty, Vapour’s head of digital transformation and operations, added: “As a woman in such a male dominated industry, I understand the value great mentorship can bring to help overcome the effects of adversity.

“You don’t necessarily need to be a football fan to see the impact of it ‘coming home’ thanks to a group of females. The fledgling nature of the women’s game has parallels to the tech industry, for me – and it prompts a great sense of open-mindedness to show that passions and opportunities shouldn’t be gendered. It’s a hopeful sign of things to come!”

We’re excited to watch our young players grow over the coming months.

Keep an eye on our LinkedIn, Twitter, and Instagram to catch updates on the sponsorship.

It is Sam’s turn in the spotlight this month, as he tells us about breaking into the tech industry, his love of gaming, and why Tesla’s innovations have been a real stand-out over the last 12 months…

How did you first get into the world of tech?

It’s always been more of a passion than anything. I loved gaming and anything sci-fi related from a young age, and as I grew older, I found a keen interest in building PC’s too.

So, when it came to planning out my career prospects, it seemed like the obvious choice to look at avenues in tech – not least because it’s such a fast-growing industry. I saw Vapour doing great things, and wanted to get my foot in the door.

And what is your earliest memory of tech in your life?

The Atari Joystick was my bread and butter for years. Pacman, Dig Dug – I used to play them all!

What’s the one quality you need to thrive in this environment (especially at Vapour)?

I’d say willingness to learn and try new things.

Both the tech industry and Vapour as a business are constantly evolving, and innovation never stands still – even the experts don’t know what’s on the horizon at times. That’s why it’s crucial to be open-minded to change and exploration.

And what is the one thing you would change about the tech sector?

The jargon. Technical language needs to be simpler across the board.

As much as tech is integrated into the world, there’s a lot of people who don’t know where to start – including employees. When I joined Vapour, I sought the role out directly because the team is so straight-talking and has a proven track record. Others might not be so lucky in getting that entry-level foot in the door.

Why do you think Vapour stands out in the channel?

First-class products are a given with Vapour, and the results they achieve are testament to their success.

But something that really stands out for me, above all else, is the level of customer service we offer. You can rely on the team 24/7, and customers are constantly firing positive feedback our way.

Complete the sentences:

The best piece of tech ever invented is...

The Gameboy. It was so ahead of its time in terms of portable gaming, and I spent hours on end during car trips as a child on it.  

The next purchase on my (personal) tech wish list is...

A sturdier pair of headphones – mine always seem to be breaking!

A tech firm that has really stood out for me in the last 12 months is...

I’d have to say Tesla. Having studied environmental sciences at university, electric cars are something that really pique my interest. From supercharging stations to the energy storage Megapacks, they’re always doing something to disrupt the industry!

If you know anything at all about tech, it’s that the last two years have thrown organisations of all shapes, sizes, and sectors head-first into the digital realm.

But just as much as state-of-the-art products and solutions have the power to revolutionise business, people are equally a key driver of innovation – not least when they’re industry-renowned professionals with bags full of experience and expertise.

Didn’t catch the commentary from our hand-selected panel of VIPs at our intimate event last week? Don’t fear. We’ve curated a list of the key takeaways that every successful leader should know as they continue to augment their own digital transformation strategy in 2022 – and beyond.

So sit tight, and delve in…

1. Don’t underestimate conversation  around the 4th industrial revolution – it’s here

And our clients think of Vapour as the plumbing to the Internet and other applications. It just works.

2. By 2025, 27% of the global workforce will be Gen Zs

Not only are they an important talent pool in this industry – having grown up without a recollection of life with no internet – they’re also the future of every organisation.

With that in mind, do you understand what your employees need and want from the workplace, especially when it comes to the expectations they have on technology?

3. Intelligent automation is a key driver of innovation

As well as saving time, money, and headaches dealing with the ‘dumb stuff’ – much like RPA – intelligent automation on the other hand can also ingest, interpret, and think about data, work harder, and enhance the roles of people even further.

4. Automation can work 24/7/365

Not only this, but it’s also able to work three times faster than human processing and with 100% accuracy, plus infinite scalability.

Repetitive tasks are often one of the biggest causes of job dissatisfaction and wasted time, and according to Rob Dawson – principle consultant at Robiquity and one of the speakers at our event – clients save an average of 27,000 hours per year using their intelligent automation services!

5. McKinsey data states that IT budgets typically go over by an average of 45%!

That’s why it’s crucial to look for a partner that is vender agnostic, and will implement the solution that’s right for your needs – not the one they’re paid to implement.

Ask questions specific to your own IT scenario too, to validate their experience. Rob’s advice on this topic was to ensure the discovery stage of a project is thorough, to ensure true RPA readiness, and to ask for a partner’s typical speed to value time – 5 weeks should be feasible, on average (depending on the nature of the project of course!).

6. Many VoIP providers only work with 1-2 carriers

This means their disaster recovery lacks vital resilience.

On the other hand, Wavenet – one of the partners to feature on the event line-up – works with multiple carriers. This vastly mitigates the risk of any comms disruption for that client. If the connection goes down unexpectedly, the traffic simply flips to another in milliseconds.

Is it any wonder over a 12-month period, a busy 300-seat customer of Vapour’s had ZERO faults with Wavenet’s TeamsLink system?

7. Worldwide IT spending to grow 3% this year

Despite economic headwinds, IT decision makers are spending more on cloud services and the data centre.

And with inflationary pressures top-of-mind creating a degree of uncertainty, already high prices could rise even further. With that in mind, it’s no surprise enterprises are making a switch from ownership-based IT models to service-bases ones.

8. Tech adoption has risen exponentially – but there’s a renewed focus on people, and therefore employee wellbeing too, particularly in contact centre environments

Puzzel’s partner success manager, Alison Hogg, suggests that customer tolerance for slow service has diminished, and there’s an increasing demand to use whichever channel they want, when they want – with an unparalleled new focus on receiving a seamless, connected customer experience. So, Alison encouraged us to think about what that means for brands and how they respond.

It’s also important to remember that comms channel silos means team silos, which usually a bad user experience, as well as inefficient workloads as tasks require duplication.

9. Puzzel helps you serve micro-moments that drive engagement

With intelligent self-service for consumers, a seamless user experience for customers and agents, and automated scheduling that ensures you are always effectively staffed, the platform’s digital-first approach speeds up first contact resolutions to help improve customer satisfaction and brand loyalty.

And if a customer wants to speak to a real person, chatbots can recognise this too! With a request for intervention and a full chat history, agents can easily pick up a customer conversation to enhance the overall service level.

10. Businesses will increasingly demand network connectivity via ground and air

The world of 5G is expanding at pace, fuelling pacy innovation for organisations reliant on smart devices and IoT, and providing ever-changing businesses with a quick and easy way to get connected – rapid deployment with a fixed cost, particularly great for firms with satellite/pop-up sites.

Still hungry for more insight? Download the full speaker presentations from the innovation forum, for free.

To discuss any of these topics in further detail, please contact Vapour on 0333 200 1142 or fill out our contact form.

If you’re keen to bag a seat at our next event, keep your eyes peeled on our LinkedIn and Twitter channels for updates as they unfold.


Innovation forum presentation

Request your free copy of the innovation forum presentation

It’s no secret that the global tech sector is advancing at an astonishingly rapid pace – not least in relation to the now integral role of digital transformation in spearheading growth and success. But no matter the size or scope or your organisation – or how sophisticated your innovation strategy is – the only way to drive significant change is to leverage the power of people.

So, to champion some of the industry’s finest talent, and gain some insight into the minds of individuals from across the tech space, we’re inviting friends and partners of the business to take part in our quickfire Q&A.

Up next, it’s Ed Critchley – sales and marketing director at Cheshire-based telecommunications provider, Albeego. Take it away, Ed…

Tell us about your role at Albeego and the part you play in the tech sector.

Albeego offers an innovative way to provide broadband connectivity, whether static or on the move, even in the most hostile environments that are lacking in reliable or stable communications infrastructure. Our bonded technology can, for example, take the strongest cellular signals and combine them to give more secure and high throughput connectivity.

We are carrier agnostic, but even if that in itself is an issue, we can deliver connectivity over TV whitespace – so places such as desserts suddenly become ‘online’.

What innovation was the turning point for your organisation, to get it to where you are
now?


Comms is vital in the military environment – not least to help fulfil security needs – and the inventor of Albeego’s bonded technology had long known that there was a need for more stable and reliable internet connectivity upon his return to the UK from the Middle East in 2018.

Believe it or not, Albeego’s first router was made in a margarine tub, and the turning point was when high definition video could be seamlessly streamed on a train from Wigan to London – proving that the tech was successful! The router worked by connecting to multiple cellular towers and intuitively anticipating which ones should drop and join, while leaving other radios anchored.

And where’s next for your business?

We’re starting to tap into the realm of smart farming and agriculture, and are working with sector leaders to develop technology that we believe will revolutionise this sector going forward.

Food security is big on the agenda right now, and farming has to step up and improve its output to keep pace and become self-sufficient. It’s early days for IoT smart farming, but

Albeego plays a critical role in providing reliable connectivity and communications – whether that’s for tractors out in the field or automated machinery and robotics.

The biggest misconception faced by the tech sector is…

That innovation comes at a cost. Innovation is now going to be more affordable than any past investment from a hardware and tech perspective, and the ROI is growing rapidly. While cost might be presumed to be an initial barrier to implementing state-of-the-art products and solutions, what it replaces or improves makes the investment worth it in the long run – not only saving time and money, but also providing new benefits and features.

What do you think will be the biggest tech trend over the next 12 months?

Artificial intelligence (AI) and robotic process automation (RPA) using IoT connectivity is really gathering pace at the minute. I’m sure there’ll be even more investment to come in those areas over the next year.

What top tip would you give to an individual trying to excel in their tech career?

I suppose this is a life rule too, but if it seemed like a good idea at the start, it probably is. Don’t let hurdles and doubts creep in and cloud your judgement, and don’t let self-sabotage talk you out of innovation.

Similarly, if you were never sure in the first place, that’s probably a sign to leave something and move on – knowing when to drop something is really critical to progress.

The next purchase on your personal tech wishlist is…?

I change my tech all the time for the latest iterations of existing products, such as my PC or phone, but I’m due an upgrade for my drone.

I love photography and video, and can often be found filming footage of interesting historical sites on my travels abroad, so it would be great to get the latest version for better camera capabilities.

And what is the earliest memory you have of tech in your life?

When I was a child, we went to Florida on a family holiday – it must have been around 1980 at Disney World, I remember taking a family picture and having it developed on a dot matrix printer – looking back, it doesn’t look much like us at all, but it was so cutting edge at the time. We were all totally wowed by it and showed our friends and family when we arrived home.

What is one longstanding piece of tech that you are shocked is still used today?

There are two that spring to mind:
1. AOL dial-up internet access – before broadband, people would use a standard phone line and an analogue modem to access the internet at one pence per minute, and over two million people still use it today! Perhaps it’s residents in rural places or those resistant to change who can’t move away from tradition, but this statistic is so bizarre to me. They clearly need an Albeego solution!

2. Vinyl – I used to DJ using vinyl when I was young and I loved it, but I’m amazed it’s made its way back into popularity. I thought its time had been and god for good!

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

I’ve taken golf up recently again with my son, but would definitely need more than an hour for that, so I supposed I would read a book.

I’m a bit of a book collector, so have lots on the shelf that I could pick up. I’m quite sad that I actually have two copies of some books – one for reading and one to keep in perfect condition. It’s a mix of subject matter really, but mainly I love historical books with a slight twist – I’m currently reading one about Ancient Egypt, which is a bit of a hybrid between fiction and non-fiction.

I’m also currently co-authoring a book with a friend in Denmark about the Knights Templar, so perhaps I could pass some time putting pen to paper with ideas, too.

Forward thinkers and tech innovators will be descending upon The Chambers in Leeds this month, for what is sure to be an unmissable exploration into next generation digital transformation.

Following the tremendous success of Vapour’s innovation forum in January, a brand-new panel of thought leaders will take to the stage to bring us the latest information on cloud technology, client connectivity, and the future of 5G - diving into what’s next for the fast-evolving world of hybrid working.

The exclusively-selected clients in attendance will come away with a slew of fresh ideas on how to improve their organisations’ productivity, security and resilience. Keeping them ahead of the curve in the rapidly changing tech environment.

Presenting at the city centre venue, will be representatives from the award-winning telecoms and technology provider, Wavenet, providing insight into, and demos of, their TeamsLink offering. The lucky invitees will be able to see just how the technology works and observe the business applications of its hero features, such as Power BI and dynamics integration, plus call recording. Wavenet’s John Denny is eager to provide a clear picture of just how much is possible with their programs, and how they can work seamlessly with other platforms, like that of Puzzel.

Pioneers of the customer service platform, Puzzel, will also be in attendance, showcasing their omnichannel contact centre on when and how this can be layered with other systems. Turning the spotlight onto their infrastructure, the value it holds, and the potential benefits they see in an increasingly remote working world, the focus of this session will be how to ensure savvy tech works harder for modern organisations.

The event’s highly-anticipated keynote speaker - CEO of Robiquity Tom Davies will be sharing the latest advancements in robotic process automation, its real world applications, and just how they can be implemented to benefit every organisation. Robiquity is widely recognised as the market leader, and Tom is sure to wow attendees with his observations and foresight.

Of course, there will also be a presentation from Vapour’s very own CEO Tim Mercer, who will unveil the latest 5G market changes set to revolutionise private network connectivity, and the need for faster progress as BT’s 2025 copper switch off edges ever closer.

Commenting on the event, Tim said “Hot on the heels of Vapour’s first innovation forum in January, this will be an excellent opportunity for our customers, partners, and friends to gather intel from some of the most pioneering thought-leaders from the communications and cloud tech space, as well as build key connections.

“With the market constantly evolving, and following such a successful turn out earlier this year, there felt no better time to launch the second instalment of the innovation forum, and I look forward to seeing what our keynote and guest speakers bring to the table on the day.”

All speakers will then be united for a Q&A session giving guests the opportunity to put their own questions to the knowledgeable panel.

If you are interested in attending this, or future innovation forums please visit our registration page or call 0333 200 1142 for more information.

As if landing a place on the Leeds Tech Climbers list wasn’t testament enough to our success, Vapour has also been identified as one of the region’s most forward-thinking companies in regards to digital innovation, transformation, and resilience.

Now in its third year of celebration, the Digital Enterprise Top 100 campaign seeks to encourage firms to embrace technology, develop their digital capabilities, and build more resilient infrastructure through the profiling of some of the industry’s trailblazers.

Since day one, Vapour has strived to engineer game-changing cloud technologies, and is always one step ahead to make sure we not only act as a real enabler of our own digital transformation success, but our customers’ too – whether that’s supercharging our toolkit with state-of-the-art Microsoft and SD-WAN solutions, or piloting an innovation forum with resounding success and getting the ball rolling on our net zero strategy. Of course, there’s plenty in the pipeline, too.

But it’s also our people that make a real difference, because just as much as our tech is exciting, the problem solving passion and technical experience across the breadth of our team is what truly drives digital innovation, transformation, and resilience.

In honouring the news to the Vapour collective, CEO Tim Mercer commented: “Quick wins don’t build relationships, so as a company we stay focused on our clients’ long game, and encourage our colleagues to do the same.

“They have been appointed because they are technically brilliant in their own field – whether that’s engineering, operations or sales. So, we give them the freedom to use their intelligence and apply ideas that deliver solutions beyond the obvious. They’re refreshingly tech-agnostic, and each ask the right questions to deliver the sharpest solutions to our customers – even if that means challenging the status quo in the process.”

Head of transformation and operations, Carol McGrotty, added: “We know we can use our tech to liberate businesses. But it’s often the people behind a project who act as a catalyst for change.

“Preparing well, involving employees at all levels in decision-making, and putting the customer at the forefront of ambitions doesn’t only preserve the longevity of digital transformation success, but upholds a sense of authenticity too.”

We couldn’t be prouder to have made the cut, and are delighted to mark the celebratory event on 16 June at Headrow House in Leeds amongst fellow delegates.

 

It is Jordan’s turn in the spotlight this month, as he tells us about his days of playing FIFA 2004 on a PlayStation 1, his hope to see flying Tesla cars, and how he thinks the best piece of tech invented is the smart phone. 

How did you first get into the world of tech?

I initially wanted to be an electrician. Whilst I was doing my electrical courses in 2012, I was pleasantly introduced to my colleges 3x 48u racks full of cables, switches, and routers. Ever since I set my eyes on this, I was fixated. I asked my electrical tutor more questions about the rack than I did about 3 phase induction motors. 

And what is your earliest memory of tech in your life?

My earliest memory has got to be playing FIFA 2004 on the PlayStation 1. I was bad at this game and probably experienced too many angry moments by not being able to score goals on easy mode. 

As well as this, the first time I can remember being exposed to tech was having my first mobile phone – a Nokia 65000 – and downloading the soundtrack to ‘War of the Worlds’ from a well-known free website called ‘LimeWire’. I had to transfer it onto one phone and then Bluetooth it over to my own phone – this took 3 hours!

What’s the one quality you need to thrive in this environment (especially at Vapour)?

I wouldn’t pinpoint one skill specifically. To thrive I think people need to have multiple skills. For example, Vapour is full of individuals with a broad range of skillsets, and this is where I feel I fit in well. 

I would say being diverse would make people thrive in any environment, especially at Vapour where technology is at its forefront. 

And what is the one thing you would change about the tech sector?

I wouldn’t change anything. I think the direction we’re heading in should help develop the world and help us understand what we need to do in the future. 

Although, I would like to see flying Tesla’s in a few years so if Elon can hurry up with that before I’m to old to drive and need a bus pass.

Why do you think Vapour stands out in the channel?

I think Vapour can service and manage any business model, with its vast range of technology offerings. There aren’t many companies out there that can offer this many and be good at it. 

Vapour offers numerous products that are great and still provides excellent service to the market. 

Complete the sentences:

The best piece of tech ever invented is... a Smart Phone

The next purchase on my (personal) tech wish list is... an 8k TV 65”, keychron k2 keyboardA tech firm that has really stood out for me in the last 12 months is... Amazon

Members of the Vapour team and its extended network headed down to London last Thursday to show our CEO Tim Mercer support as he stepped into the boxing ring at CRN’s Fight Night — raising vital funds for our nominated charity of the year, Borne.

Despite putting on a truly courageous fight from start to finish, Tim ‘No Mercy’ Mercer was just pipped at the post by his opponent, Paul O’Sullivan in a choice blow which brought it down to points. Although he didn’t secure a blue corner win, the top tier performance did earn our founder the esteemed ‘Fighter of the Night’ title — ending the knuckle biting fundraiser on a high!

“It was a fantastic experience that made the weeks and months of hard graft worth it!” commented Vapour’s champion. “Those who know me will testify how much I revel in a physical challenge, so the opportunity to test my endurance, resolve, and grit at the event was too good to miss. It was emotional to see so many supporters out in full force ringside on the night as well.”

And the team isn’t stopping there. Next month, Vapour’s charity golf day returns to Oulton Hall in Leeds by popular demand. Following the success of last year’s event in September — which saw the team raise a fantastic £6,385 — golf fanatics will gather on the green on Thursday 23 June for a day of friendly competition and charitable donations. For anyone wishing to attend, there is still a handful of places remaining. But be quick — they won’t be free for long.

In 2021, the team announced its pledge to dig deep for this hardworking medical research charity. And since the announcement, various colleagues have got stuck into a number of fundraising activities — bake sales, sponsored walks, a half marathon, and an intense week of endurance fitness training, to name a few. So far, the donation tally sits at an astonishing £10,500, but we’re sure there’s plenty more where that came from.

Reflecting on the reasons for choosing Borne – an organisation dedicated to saving lives, preventing disability, and creating lifelong health for mothers and babies – Tim notes: “Our families are what we seek to protect the most, and with premature birth an ongoing difficulty that nobody completely understands, there seemed no better cause.

“It is the leading reason for childhood mortality in the world today. More significant than infection, trauma or cancer, it affects some 15 million babies across the world every year – including nearly 60,000 in the UK. So, we want to do our bit to help stop babies being born too soon. And we hope we can drum up a fair amount of support for our varied efforts.”

Follow Vapour on social media to watch more of the team’s fundraising efforts unfold.

Twitter

Instagram

LinkedIn

Vapour’s head of transformation and operations, Carol McGrotty, recently took part in a Q&A session for a feature on women in tech, with PCR magazine. If you missed it, you can read the article in full here...

1. Please could you provide name, job title, company

Carol McGrotty, Head of Transformation & Operations, Vapour

2. What is your professional background and how has this contributed to your current working position?

I joined the tech sector at the start of 2000, following a seven-year period working in insurance.  Initially, this was in a provisioning role delivering projects to enterprise and public sector customers, whilst also contributing to process improvement workstreams and new-to-market product launches. 

Having curiosity, a drive for purposeful transformation and a collaborative approach within the industry are still fundamentals in my position at Vapour today, as much as they were back when I began my tech journey.

3. What are your experiences of being a female tech leader?

For me it has always been a very positive experience, and I often refer to the fact that I am lucky in this regard – on reflection I wonder why this is, as surely it should be the norm for all females in this industry. When I started out in tech I had some very strong, knowledgeable and inspiring female leaders around me – who also then became my mentors.  Having had this grounding from the start of my career in tech has made me feel extremely passionate about being the same to other upcoming females.

4. What challenge have you encountered, if any, being a female in the tech sector?

Not so much of a challenge, but as I attend events, meetings and focus groups, I can often be the only female in the room.  At first, I could have seen this as a challenge – coupled with making it clear that you aren’t in attendance simply to take the minutes! But this is where relationship building comes to the fore, as does knowing your topic well, showing passion, listening to other peoples’ view points, and not trying to be someone else. As a female in tech if you’ve earned your right for a seat at the table, then you absolutely should be there.

5. What are your interests and passions in regards to working in the tech channel?

A key part of my role at Vapour is promoting our culture, leading by example on our company values and behaviours, and encouraging and supporting our teams in doing the same – through initiatives, committees, focus groups and sponsors. This aligns to another of my real passions, sustainability – not just at Vapour, but also within the industry as a whole and among our clients, by supporting their digital transformation with sustainable decisions.  Our ESG strategy and execution is paramount.

6. How can the channel drive greater diversity in the sector?

We need diversity in the sector from the floor level to the boardroom, to ensure there are a diverse range of views – this is particularly the case in tech, where innovation plays such a vital role.  Having this as a value and behaviour within the business, shows the support that comes from board level, and the role everyone can play.  By opening up discussions at department meetings, and even having a committee in place to be involved in driving change where needed, it is important to think outside the box to accommodate everyone, and continue to push for diversity and consider all needs.

7. How can the channel look to attract more females into leadership positions in the channel?

There is evidence to show that having females in leadership and board positions can improve performance and attract more female talent into businesses, particularly in roles that would previously have been deemed male-orientated such as engineering. 

Having policies such as split maternity/paternity leave, advertising job salaries to be transparent and ensuring female mentoring programmes are in place, all helps, as well as supporting on leadership and training programmes, and reviewing how job adverts are written (in less masculine language). Our male colleagues can be allies in this too – it is not just a female subject to drive and champion.

Tell us about your role at Content Guru and the part you play in the tech sector.

As a business development manager, I’m responsible for account management and working closely with new clients, customers and partners. As a cloud communications provider, it’s also important to keep on top of industry trends, to understand the new and emerging challenges that organisations face and how technology can help.

What innovation was the turning point for your organisation, to get it to where you are now?

The cloud. Where would we be without it – especially since the pandemic?!

And where’s next for your business?

We’re currently expanding our global reach into the US which is very exciting!

The biggest misconception faced by the tech sector is…

That price should be a core deciding factor – organisations need to carefully consider requirements, alongside how providers/solutions can best meet the needs of the organisation and what value the solution or service is delivering above simply cost saving.

What do you think will be the biggest tech trend over the next 12 months?

The pandemic has led businesses to diversify their communication channels and has opened the door to an increase in self-service solutions to help address resource limitations. As we start to navigate out of the pandemic and adapt to a more permanent hybrid way of working, we’re likely to see more of this as an effort to support organisations.

What top tip would you give to an individual trying to excel in their tech career?

It’s really important to keep your eye on industry trends and to learn your products inside and out. The technology sector can be full of jargon and complex terminology, so knowing in detail what the products and services are capable of means you can add extra context for customers to break down those barriers.

The next purchase on my personal tech wishlist is…?

New PC parts – I’ve taken on the task of building my own computer!

And what is your earliest memory of tech in your life?

An Xbox!

What is one longstanding piece of tech that you are shocked is still used today?

A fixed home landline. You see them less and less in homes today, but there are still some around.

If you are without the internet for an hour, what would be the first activity you resort to, to pass the time?

Going for a drive. There is something about getting on the road that is just so relaxing.

sign up for latest news