It’s Alec’s turn in the spotlight this month – here, our sales and strategic accounts manager talks corkscrews, complexity and why Vapour will always constructively challenge…

How did you first get into the world of tech?

I fell into it – four days after returning from travelling in 2004 – when I began working in a call centre for Telewest Business in Sheffield.

And what is your earliest memory of tech in your life?

Either ‘Roland on the Ropes’ on the Amstrad, or my mum and dad’s old hi-fi system. Either way it’s far later than some people at Vapour (*cough*, Tim), but much earlier than others.

And what is the one thing you would change about the tech sector?

Can I have two? One would be removing the complexity. Yes, what we do is critical, but it doesn’t need to be complicated. It should be simple.

The other is my ever-present pet peeve of companies with big sales and marketing functions, but hardly any support in the back-end. It always leads to a bad customer experience.

Why do you think Vapour stands out in the channel?

We challenge everyone, all the time. It’s very rare we will work with a partner or end user and just deliver what they ask for straight away. We bring experience to the table and use it constructively to ensure the best outcome.

Complete the sentences:

The best piece of tech ever invented is...a corkscrew.

The next purchase on my (personal) tech wishlist is... I’m eying up an Apple Watch.

A tech firm that has really stood out for me in the last 12 months is...SpaceX. Topical, I know, but they are bonkers!

The biggest misconception in the channel is that...cheapest always wins.

By the end of 2020, our tech will have made organisations far more...confident.